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Sandoz/Gerber's first offering comes in a box

Resource, a liquid nutritional supplement targeted to consumers age 55 and beyond, is now available in 13 western markets, with national distribution expected early this year.

Resource represents the first joint venture between Minneapolis-based Sandoz Nutrition Corp. and its affilliate Gerber Products Co. Fremont MI. Brian Johnson product manager for Resource notes that the aseptic brick packs from Tetra-Pak (Chicago IL) stand apart from competitive products sold in metal cans. An easy-to-open pull-tab design makes the package senior-friendly.

Sandoz uses two Tetra AB-9 vertical form/fill/seal machines at its Minneapolis facility to aseptically fill 8 oz of product into each carton at rates of approximately 100/min. Resource is sold in four flavors within a three-pack that retails for $3.99 to $4.39 at mass merchandisers and food and drug outlets. Prior to its retail launch last August Resource was sold to hospitals and nursing homes within the same 8-oz brick.

"Resource's positioning and unique packaging offers noticeable trade and consum-er benefits" notes Kim Hayes general manager of new business Gerber Products. "The three-pack stimulates trial and offers consumers a price value because it costs less than the competitors' four- or six-pack."

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