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Pouch is part of a 'brand block'

In a major packaging initiative, Heinz launches a stand-up bag with a TransZip™ resealable closure as a replacement for lay-flat plastic bags for all Ore-Ida frozen french fries, hash browns and tater tots.

In a major packaging initiative H.J Heinz of Pittsburgh is launching a stand-up bag with a TransZip™ resealable closure as a replacement for lay-flat plastic bags for all frozen french fries hash browns and tater tots sold by Heinz subsidiary Ore-Ida Foods of Boise ID.

“Research showed resealability was the number one feature requested by consumers” says general manager Dan Dillon. “Plus we were looking for a package that would provide significant impact at retail.”

The bold red “double-logo” graphics also new are being extended to a range of bagged and cartoned products not slated for the stand-up-bag treatment. This unified graphic treatment says Dillon will give Heinz “a dramatic brand block” in the supermarket freezer.

A total of 56 form/fill/seal machines from Bosch (Bridgman MI) are being installed in a Heinz plant in Ontario OR and at co-packers elsewhere in the country to produce the new package. “Lead market tests” of the eye-catching pack began in September in Phoenix and Denver. National roll-out is scheduled to unfold throughout the summer.

The multilayer package material is supplied by Printpack (Atlanta GA) and Banner (Oshkosh WI). The sealant is made of a linear low density polyethylene coextrusion with a nylon core for durability barrier and moisture protection. The polyester outer layer is reverse-flexo printed in seven colors.

The material is fed from rolls to the Bosch Model SVB3601 R machine which has a rated capacity of 50 bags/min depending on size. The largest bag from Ore-Ida will be a two-pounder. Heinz declined to answer questions about the cost of the new package compared to the format it replaced.

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