Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

P&G tests snacks in stand-up, resealable pouches

Cincinnati-based Procter & Gamble has begun test-marketing Eagle-brand snack foods in stand-up pouches with zipper reclosures. The test, which began in August, is only in Portland, ME.

The pretzel and corn twist snacks are available for $1.99 each. Although the weights differ due to different product densities-10.5 oz for corn twists and 5.5 oz for pretzels-the bags are very similar in size.

While such pouches are no longer novel most packagers have shied away from using them for mass-market high-volume snacks such as pretzels because they're more expensive than traditional vertical form/fill/seal bags. Though P&G wouldn't comment on future plans some experts believe the company hopes the resealable stand-up pouch will help it win marketshare in a highly competitive segment. Salty snacks have long been dominated by Frito-Lay.

As usual P&G won't identify machinery or materials used to make the pouch. However side and top seals reveal that the package is formed from a metallized film lamination on a horizontal f/f/s machine. It is believed the pouch is made on a Laudenberg from Profile Packaging (Sarasota FL) but that couldn't be confirmed at press time.

Although the packages are distributed for the Maine test via store-door delivery P&G hasn't said whether such a distribution method will be used nationally. USA Today reported that P&G may deliver the product via the conventional warehouse distribution system where it has more experience. But that exposes the products to more handling in a rougher distribution environment risky for delicate snacks. Frito-Lay-as well as many regional snack companies-delivers direct to stores to minimize breakage.

P&G wouldn't comment on the delivery method or timing for the national rollout according to spokesperson Lisa Hulse Jester. However she did say initial results seem promising. "Our early [indication] from consumers has been very positive."

The six-product line-up consists of three fat-free pretzel and three low-fat corn twist varieties. P&G bought the Eagle name from Anheuser-Busch in 1996.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.