- Contract Packaging
- Leaders in Packaging
Article | August 31, 2000
Packs sport Olympic mascots
In the spirit of the 2000 Sydney Olympic Games, Melbourne, Australia-based Bonlac Foods introduced bags of portion-packed processed cheddar cheese sporting Aussie characters Syd, Millie and Olly playing Olympic sports.
Each 150-g (5.29-oz) bag includes six 25-g (0.88-oz) thermoformed/filled/sealed packs of Bodalla-brand cheese filled on a Unifill TR86 SC tf/f/s machine from Elopak (New Hudson MI). Filling of the high calcium and vitamin cheese is done at 17 cycles/min which produces 102 portion packs/min.
The 300-micron (11.81-mil) film used for the pack is supplied by RPC Cobelplast (Lokeren Belgium). The structure includes polystyrene/ethylene vinyl alcohol/polyethylene. Seven-color gravure printing is done by a firm in Germany.
The tf/f/s machine when equipped with a different mold is also used for Bodalla Fun Cheese Toy Story 2 shapes based on the movie's characters. That version was launched in September 2000.
Meanwhile the Olympic Mascot Cheese was introduced last year and will be available throughout Australia until the end of October 2000. The Olympic cheese six-pack retails for $2.89 ($1.59 U.S.). Valerie Donlon Bonlac's manager of corporate communications says the product is sold in the refrigerated dairy case with a 12-month shelf life.
Graphics for both the individual packs and the outer bag carry the Olympic host country's indigenous Syd Millie and Olly (short for Sydney Millennium Olympics) characters playing Olympic sports such as water polo and synchronized swimming as shown in the accompanying photo. Packs feature one of 12 different designs. Copy on the outer pack promotes the easy peelability of the portion packs while also saying that 5¢ per pack (3¢ U.S.) will assist Australian athletes competing at the 2000 Olympics.
Related Sponsored Content
E-BOOK SPECIAL REPORT
The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!