Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Nestlé 'Flipz' for new bag

Nestlé Chocolate & Confections, a division of Glendale, CA-based Nestlé U.S.A., introduced Pretzel Flipz(TM) nationwide in August in the Stabilo Bag® from Rovema (Lawrenceville, GA).
Print Reprint
     

According to Rovema the 7.5-oz family-size bag of Flipz (left) which retails for $1.79 to $2.39 represents the first retail product to be sold in the Stabilo Bag which is recognizable by four vertical heat-sealed edges that form two side gussets.

"The sealed edges add rigidity to the stand-up bag" says Glenn May manager of packaging at the Nestlé division. Bag edges are sealed on Rovema's Stabilo-Seal System® which is used with Rovema vertical form/fill/seal machines. "We had used Rovema equipment before so it was natural for us to use the Stabilo bag" says May.

From the outside in the bag structure includes 120-ga oriented polypropylene reverse-printed by gravure in seven colors that's adhesive-laminated to 75-ga OPP. Several suppliers are believed to provide these films. Flipz nutrition facts are printed in one of the two side gusset areas. A lift-and-lock tab on the back panel allows consumers to reseal the bag.

The vf/f/s machines can be quickly changed over to package Flipz in pillow-style packs for 2-oz individual bags (right) a 3-oz concession bag or a 1.25-oz vending bag. Marketed in the candy aisle all Flipz sizes are sold in a milk chocolate version. The 7.5- and 2-oz bags also contain a white fudge variety. Through a co-branding arrangement Nestlé uses Frito Lay's Rold Gold®-brand pretzels for Flipz. According to Tricia Bowles manager of public relations for the division the product has been well received so far.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.