Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Lozenges are blister-packed, flow-wrapped

Seeking to make the packaging for its Throaties medicated lozenges more consumer-friendly, Ernest Jackson, based in Crediton, Devon, England, switched from a foil bag-in-carton to an overwrapped blister card.
Print Reprint
     

The unusual combination of otherwise conventional packaging technologies is unique to the category according to the company.

The blister packaging consisting of standard foil/vinyl materials permits consumers to keep remaining lozenges fresh which was difficult before since the foil bag was not resealable.

The new flow-wrap material consists of 20-micron (79-ga) clear-oriented polypropylene that's reverse-printed in gravure in seven colors and adhesive-laminated to 30-micron (118-ga) metallized OPP. A cold-seal coating is applied to the intended sealing area. The film was supplied by Teich Flexibles (formerly Bonar Teich Flexibles Ltd.) represented in the U.S. by H&N Packaging (Chalfont PA). It was selected over a folding carton the conventional alternative since it provides a better barrier plus an attractive glossy surface.

The lozenge blisters are packaged on a new flow wrapper from GEI Europak represented in the U.S. by GEI Mateer-Burt Co. Inc. (Exton PA).

Though the new packaging is more expensive than its predecessor Ernest Jackson marketing manager Pam Frances reports a positive response from the market and many new trade openings since the autumn '97 launch. The retail price increased from £0.55 to £0.59 (92¢ to 99¢) and the count increased from 14 to 15 lozenges.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.