Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Frozen--and functional--Paradise

Frozen Paradise Drinks(TM), Seagram Beverage Co.'s late entry to the successful premixed, shelf-stable frozen drink category, may prove that good things happen to those who wait.

Introduced as a test to stores in thirty states this past July the new line offers distinct advantages in packaging. "We looked at [the competitors'] packaging and tried to learn from what they had done" says Ed Barden senior brand manager at the New York-based company. Designed with functionality in mind the pouch's special features create a package designed for picnics or outdoor consumption. "One of the things we did was make it a stand-up pouch which makes it easier to manage" he continues. Laser-scored perforations create an easy-open tear strip eliminating the need for scissors. When the tear strip is removed it reveals an opening roughly 2" wide. That makes it easy to pour drink straight from the pouch or insert a straw. The multilayer pouch structure is gravure-printed and supplied by American National Can (Chicago IL). Seagram prefers not to disclose material specifications. Pouches are produced on unspecified form/fill/seal equipment by contract packager Olmarc Packaging (Franklin Park IL). They're sold as a single unit or in a paperboard carrier that holds three pouches. Malnove (Omaha NE) supplies the 20-pt SBS gravure-printed carton. Frozen Paradise Flavored Malt Beverage is available in Pina Colada and Strawberry and Peach Daiquiri varieties. Suggested retail price for the single pouch is $1.99; a three-pack is available for about $4.99.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.