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French dogs taste 'fresh' cuisine

Thanks to the first installation of a newly developed form/fill/seal machine, French dogs and their owners are receiving first-class treatment. Effems, a European company of M&M Mars, is now packaging its Frolic™ dog food in a stand-up bag with edge seals that features easy opening and a Trans-Zip™ zipper for reclosure.

The 800-g bag which Effems calls the Fresh Pack debuted in France earlier this year. Effems produces it at Verden Germany on a model SVB3601 R machine from Robert Bosch (Bridgman MI). The bag material from Bischof & Klein (Langerich Germany) is a lamination of 2 mils of polyethylene for sealing and two plies of 1/2-mil polyester. The inner ply is metallized; the outer ply is reverse-printed by gravure in seven colors. Easy opening is provided by perforations at the top combined with a peelable seal.

“Reverse printing protects the inks from abrasion and we know consumers react poorly to a package that looks scuffed” says Jergen Homala of Effems’ packaging development group. “The metallized material enhances the impression of freshness.

“Since this is the first machine of this type” continues Homala “we know we’ll improve the pack’s performance” as the company becomes more experienced. “We believe a reclosable bag is the future for this kind of product.”

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