P&G provides leadership in sustainable packaging journey

  With more than 300 brands sold all around the world, Procter & Gamble utilizes just about every packaging material available. Tony Burns shares his views on how P&G rises to the sustainable packaging challenge.

Delay printing, see savings

 A variable method of printing and labeling just before shipping is emerging. Known as Last Moment of Differentiation, it could curb costs and segment brand owners’ offerings.

Keener focus on structural design: the shape of things to come?

 Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.

A key driver in sales at retail

  Where would retailing be today without vibrant packaging?

A 25% premium through design? P&G hopes to clean up in dish detergent

 Can design help bring a 20% to 25% sales premium at retail over competing brands?

Cutting co-packing costs

 Slashing the price of packaging goes well beyond simply signing a contract packaging contract. These tactics can lead to significant savings.

Fabric care bottle conjures cosmetics appeal

 The elements of fragrance, fabric, and fashion are uniquely intertwined in a new line of "fabric enhancers" from Cincinnati-based Procter & Gamble.

Downy bottle conjures cosmetic appeal

  P&G uses richly designed bottles for new, perfume-scented ‘fabric enhancers.’

Carpet cleaner tablet packaging helps clean up environment

  The packaging concept for Capture Drop’n Go Deep Cleaning Carpet Tablets, jointly developed by Milliken Chemical, a div. of Milliken & Co., Spartanburg, SC, and North State Flexibles, LLC, has earned an FPA Gold Award in the Environmental and Sustainability Achievement category.

Sachet packaging opportunity?

  A sales-expanding idea for health and beauty aids and other products.