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Package Design

Labels

Heinz new glass jar is aimed at adults.
Package Case Study
| May 3, 2013

Heinz glass jar designed to drive new usage occasions

H.J. Heinz has developed a distinctive and stylish new 300-g jar for the European launch of a new range of culinary ketchups.
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Too much medication?
News
| April 24, 2013

Report says 40% of parents give young kids cough/cold medicine that they shouldn’t

Many parents disregard label warnings. …Meanwhile, FDA’s BeSafeRx provides interactive map tool to protect against fake pharmaceuticals.
Shrink sleeve label delivers shelf impact.
Package Case Study
| April 11, 2013

Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.
Materials Product Brief
| April 11, 2013

Foam labels keep beer cold

Designed for large and small breweries, Commodore Plastics’ Labec foam label stock keeps beer cans and other beverage containers colder longer.
Materials Product Brief
| April 10, 2013

Peel-off security label

Schreiner MediPharm’s peel-off Pharma-Comb Security Label combines customizable overt and covert features, and incorporates detachable parts for added protection and functionality.
For Australian Gold, the new Fasson Curvy film label created approximately 40% more labeling area.
Package Case Study
| April 9, 2013

New sun-care bottle label offers 'Curve Appeal'

New enhanced label designed to fit the curved edges of Australian Gold’s Moisture Max 30 sun-care product package leads to a 5% increase in product sales.
Materials Product Brief
| March 7, 2013

Holographic finish for labels

Payne’s HoloSense technology produces a range of holographic effect label patterns--diagonal stripe, raindrops, kaleidoscope, mini lens, and checkerboard--available for the surface finish, can be incorporated into existing labels or included as part of a new design.
Quaker’s Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel and functional performance.
Feature Article
| March 5, 2013

Best practices in label development

Label development is a balance of marketing goals, branding platforms, shelf impact, and consistent presentation.
Sales pitch PW
Column/Opinion
| December 27, 2012

A revolution in drug label regulation?

A federal appeals court recently said FDA could not legally prohibit a drug company salesman from promoting off-label uses of its drug. Here’s what this could mean to drug manufacturers, and to FDA.
Materials Product Brief
| December 13, 2012

Sustainable shelf labelstocks

Utilizing Latex Impregated and Jetlaser Translucent paper-based face materials, UPM Raflatac’s paper-faced products for shelf labeling applications provide label converters and retailers with compelling, environmentally-preferable alternatives to traditional vinyl products.
Extended-text label on Tum-E Yummies
Package Case Study
| December 5, 2012

Coke Consolidated division Peel N' Tear label

BYB Brands, a Coke Consolidated division, is taking advantage of special extended-test labels on its Tum-E Yummies brand, a fun, nutritious drink option for kids that comes with a spill-proof sports cap.
Package Case Study
| December 4, 2012

P-s labels provide premium look for pickles

Switch to pressure-sensitive labels for jars of Best Maid’s pickle products provides a premium look while maintaining the brand’s heritage appeal.
SciClone Schreiner
News
| December 4, 2012

Schreiner MediPharm wins award for anti-counterfeiting label

Labels developed with and for SciClone Pharmaceuticals, a US-based, China-focused specialty pharmaceutical company.
Materials Product Brief
| November 7, 2012

Pre-attached insert placement improves packaging line efficiencies

With Nosco’s Lit-a-Sure, packagers achieve consistent insert placement by pre-attaching inserts to cartons, rather than packaging them loose in the box, helping to increase patient information access and provide a more professional presentation.
Vaska’s laundry cleaning product line is filled into transparent 21-fl-oz “wedge” bottles and 42-fl-oz handled bottles with see-through in-mold labeling.
Package Case Study
| November 2, 2012

IMLs clearly consumer-attractive, cost-competitive, and eco-friendly

Vaska Home Products heightens brand identity and lowers printing expenses and inventory requirements by opting for transparent in-mold labeling technology.

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