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Jar's shape and label build the anticipation

e.d. Smith’s Seedless Strawberry-Raspberry Spread’s eight-sided glass jar communicates that it is “bursting with big pieces of fruit.” The larger jar mouth invites consumers to spoon out the spread and the cut-and-stack label features appetizing photographs of fruit.
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Jar's shape and label build the anticipationJar's shape and label build the anticipation

The package won a Glass Packaging Institute Clear Choice Award.

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