Article |

Jar's shape and label build the anticipation

e.d. Smith’s Seedless Strawberry-Raspberry Spread’s eight-sided glass jar communicates that it is “bursting with big pieces of fruit.” The larger jar mouth invites consumers to spoon out the spread and the cut-and-stack label features appetizing photographs of fruit.
Print
     
Jar's shape and label build the anticipationJar's shape and label build the anticipation

The package won a Glass Packaging Institute Clear Choice Award.

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.