Article |

High-end screwdriver comes in distinctive metal pack

Germany-based Bosch Group has launched its new high-end IXO power screwdriver in a distinctive, custom metal package from Crown Speciality Packaging.
Print Reprint
     

The screwdriver is available in the European and Asia-Pacific markets at leading do-it-yourself (DIY) retailers and selected high-street outlets.

The IXO packaging appeals to customers both as an attractive retail item and as a storage container. It includes a brushed-steel-finish base that rises to a complementary deep hunter green with raised vibrant red type. The innovative packaging is highlighted with a finely detailed etching of the screwdriver.

“This premium packaging for the world’s first lithium-ion power tool differentiates the IXO from its competitors in DIY stores as well as in more traditional retail environments” says Pascal H.O. Fieldler brand manager at Bosch. “Our innovative metal box underscores the quality and durability of our product and helps differentiate our brand to consumers. The visual appeal and enhanced convenience of this package also allow us to speak to a broader range of consumers. This is important because the DIY market has become more demographically diverse in recent years.”

This new package was awarded a prestigious APEAL Steel Packaging Effectiveness Award at a ceremony in Düsseldorf Germany during interpack. This award recognizes packaging concepts that have proven successful in the market and have generated increased sales market share profitability brand awareness and consumer attitude shifts. —Abbey Lewis-Reinholdt

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.