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HBA puts its face on packaging

Packaging earns a starring role at HBA '97 Global Expo, June 9 to 11 at New York's Javits Center. A conference program complements the exposition.

Over 10 professionals from health beauty and personal care manufacturers are expected to be poring over 350 booths when the Javits Center's doors open for HBA '97 Global Expo in New York June 9. The exposition sponsored by Blenheim Group USA (Ft. Lee NJ) runs through June 11. Show hours are 10 a.m. to 5 p.m. except for the final day which ends at 4 p.m. In addition the 1997 Educational Conference will include a session on The role of packaging in the marketing mix as part of the marketing track. Other parts of that track will cover point-of-purchase and cyberspace marketing and selling to salons. This year the conferences will be held adjacent to the exposition floor to make it easier for attendees to visit the exhibits between sessions.

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