Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

Glass-to-aluminum at hiOsilver

While a number of glass-to-plastic conversions have cropped up in the last few years, a glass-to-aluminum conversion is a slightly more unusual development.
Print Reprint
     

But that’s exactly the kind of conversion now underway at water marketer hiOsilver of Palo Alto CA.

“We are focused on delivering maximum oxygen concentration so choice of packaging is a big concern” says Howard Hoffman president of the six-year-old firm. “Plastic does not have an adequate oxygen barrier and consumers have indicated that glass lacks the convenience and flexibility they desire. So offering hiOsilver Oxygen Water in aluminum cans makes perfect brand building and bottom-line sense. Our partnership with Rexam BCA is enabling our move to aluminum cans complete with package advantages that include the best in filling speeds logistics recycling shelf life and retail space utilization.”

The water needs barrier properties because of its high concentration of naturally occurring magnesium and the pure oxygen that’s added to it. Glass bottles are still available says Hoffman who adds that the cans are filled by a contract packager. He also says cans can be filled at three times the speed of glass bottles which helps his firm keep the same $1.99 selling price for a 16-oz aluminum can as was charged for the same product in a 12-oz glass bottle.

HiOsilver worked closely with Rexam’s Graphic Art and Printing Plate Operation to set the color and graphic tolerances for perfect brand reproduction on the sleek aluminum cans. The 16-oz cans are available in grocery natural foods and convenience stores in the West Texas and Illinois. A national rollout is planned. Multipack formats are being evaluated.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.