Article |

Fresh graphics at low cost

Thanks to the power and versatility of digital printing, SJ Creations gets great graphic impact on new personal-care products it introduces without having to pay exorbitantly for tooling or order shrink labels in huge quantities.

SJ Creations focuses on products for the Health and Beauty industry. Shrink sleeve labels it uses on its bottles are made of polyvinyl chloride and printed with water-based inks on an HP Indigo digital press by RB Dwyer Co.. The heat shrink film allows the label to shrink to the contours of the varied containers. Each label graphic is printed in 5-7 vibrant colors.

“The digital press allows us to bring new and fresh products to the marketplace without incurring huge printing costs,” says Ashley Sheurs, art director at SJ Creations. “It’s very cost effective with low tooling costs, and the quality often surpasses that of conventional printing. In addition, the extensive color gamut, powered by Esko, allows us to address the most demanding color requirements.”

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.