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Euro paperboard launches Island Kiss

For its limited-edition summer fragrance, Escada Group of Brussels worked with its converter to select MeadWestvaco’s Crescendo paperboard.
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Escada’s 2004 fragrance Island Kiss is a youthful scent with notes of fruit and flowers. Escada went to its converting partner Société Parisienne d’Impression et de Cartonnage which chose the 16-pt Crescendo board.

“For this kind of product our prospective buyer must immediately see an inviting distinctive look and a package that conveys overall quality” says Irene Pertl Escada purchasing manager. “We were looking for a paperboard capable of showcasing a range of vibrant colors in crisp appealing ways.” And as a seasonal product the production cycle was short just three months.

The converter recognized that the coated one-side board with its ultra-bright blue-white styling would be perfect for this job. Still the converter conducted trials of its own. A strong benefit was the board’s excellent backside printability for improving the print quality of inks used on its interior. In the end the converter printed the cartons offset in six colors then added security markings via Imaje ink-jet printing and used acetate laminating and two-color hot stamping.

The graphics include a cartoon character of a young woman set against a nautical background. The product sold well Pertl explains and “we expect much of that interest is a result of the package being so appealing.”

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