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Article | September 30, 2002
Energetic design strategy
Frulatté Foods Co. called on Addis (Berkeley, CA) to help design packaging for its Frulatté Smoothies. The smoothies are marketed as fresh, satisfying products created to serve as a healthy substitute for a light meal.
Addis designers played off those aspects creating graphics of smiling fruit on the glass bottles. “Addis provided the level of strategic thinking and planning that continues to be critical to the success of the Frulatté Smoothies launch—from product positioning through package design” says Amy Cadora vice president and general manager of Frulatté Foods. “The result is a package that is absolutely on target with our demographic. We have seen tremendous sales of the product prior to implementing any merchandising or promotional programs.” —ALR
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