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Article | April 9, 2014
Dr. Ing. Andreas Weideneder joins Smart Skin as Executive Vice President for Smart Skin Technologies Europe
Smart Skin Technologies Inc., pressure management solutions provider for the bottling and packaging industries, has announced that brewing expert Dr. Ing. Andreas Weideneder, of Gammelsdorf, Germany, has joined the company as Executive Vice President for Smart Skin Technologies Europe, expanding the company’s global presence.
Smart Skin’s patented solution measures pressure through an artificial touch-sensitive film, or “skin,” providing large-scale operators with precise, real-time measurement on the production line for the first time. Smart Skin’s European expansion follows a major round of venture capital funding announced in December of 2013.
“Smart Skin’s patented technology is exactly what the beverage and packaging industries need – a practical solution to real time monitoring and management that increases production efficiency and saves material and manpower losses with a very attractive payback time as well as including other effects on sustainability and resource consumption,” said Dr. Weideneder. “This is a problem that brewers and other bottlers have faced for many years. Smart Skin has brought the most technologically advanced solution to the market. I’m looking forward to bringing this solution to more companies in Europe.”
Dr. Weideneder is a recognized international expert in the brewing and beverage industry. An executive with first-hand experience in managing breweries, he also operated a consultancy for several years serving regional and global brands. He is a member of the famous Bavarian Weideneder family, whose brewing history dates back to 1438. Dr. Weideneder has also been a faculty member at the world ́s famous brewing university, Technical University Munich- Weihenstephan as well as a sworn expert at court for the international beverage industry.
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As part of the rapidly evolving “Industrial Internet,” Smart Skin’s hardware and software capability has already been embraced by most of the top 10 beer brands in world, with other major food producers and packaging and container companies deploying it as well.
“Europe is a large market for the Smart Skin solution,“ said Smart Skin Technologies founder and CEO Kumaran Thillainadarajah. “Dr. Weideneder is a veteran of the brewing industry with unequalled experience in the European market. He will be a very strong leader to expand our European presence. We are thrilled that he has joined the Smart Skin team.”
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