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Article | July 31, 2001
Dole's fresh, bold look
In a move that showcases the product, variety, and ingredients of its prepackaged salad line, Salad Blends, Dole Fresh Vegetables redesigned its packaging, incorporating bold product-identifying graphics.
The clear crisp new graphics and name changes are hallmarks of the redesign which began to hit store shelves this spring. Simple graphics spotlight the new variety names clearly describing the mixture of each. More transparent space allows consumers to easily see what’s inside the bag while the “Triple-Washed” icon indicates that the salad is ready-to-eat. The redesign which differs from the original package primarily in the priority of the message (signified with the bold new graphics) was executed by Addis (Berkeley CA). The salad pack is offset-printed in eight colors with an antifog coating.
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