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Package Design

MULTIFACETED REDESIGN.  The new clamshell package for Hypertherm’s consumables offers a more compact footprint, with 20% less material, and a more consistent, cleaner brand appearance on shelf.
Package Case Study
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Holistic thinking guides clamshell redesign

Hypertherm redesigns packaging for 220 SKUs of metal-cutting consumables for a more environmentally friendly clamshell that protects against product counterfeiting.
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Juice+'s cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Package Case Study
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Package redesign 'juices' Juice Plus+

Cylindrical bottle with dispensing closure for nutritional capsules offers consumers better value and reduces packaging waste compared to previous package.
Innovative package design dazzles for LIQS rollout.
Package Case Study
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Innovative package design dazzles for LIQS rollout

Recyclable polystyrene shot glass with colorful graphic bursts aims to attract sophisticated millennial consumers.
Package Case Study
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Eco Friendly vodka goes from glass to PET

Custom 1.75-L PET bottle for McCormick’s Eco Friendly 360 Vodka offers lighter weight with glass-like appearance, and is first to feature a swing-top closure.
MedicEcoslide
Package Case Study
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Information Mediary, Keystone introduce electronic compliance-monitoring blister pack

Package contains electronics that collect and report accurate dosing event data; well suited for clinical trials.
New 4”-wide square polypropylene tub.
Package Case Study
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Smart Balance gets square

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products.
Package Case Study
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PCR PET is central to OtterBox redesign

The outer carton boasts a ‘beautiful opaque yellow’ while the inner tray that holds the cell phone protector is made of up to 100% post-consumer recycled PET.
Feature Article
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Patient adherence goals drive Walmart's new compliance pack launch

Walmart and Sam’s 4,600 pharmacies add new sustainable calendar-style packs for select scripts in an effort to improve patient adherence to drug regimens.
Materials out of the box
Feature Article
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Wanted: Suppliers offering packaging material innovation and expertise

Hard-pressed to do more with less, manufacturers rely on suppliers with industry knowledge, with an eye on sustainability and validated processes.
OFF THE SHELF: Beer variety pack brews multiple advantages
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OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Xango PET
Package Case Study
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Xango moves to PET for nutritional supplement beverage

Switch from glass to plastic provides economic and sustainable packaging advantages for its Xango Juice.
Planters container
Package Case Study
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Planters, Sonoco partner for sustainability

Glass-to-plastic switch reduces weight of packaging and the number of trucks to distribute product.
Materials Product Brief
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M-Real USA Corporation: Double-coated kraftliners

M-Real’s two new double-coated grades, Kemiart Graph+ and Kemiart Lite+, provide POS displays and retail-ready packaging with a smoother and glossier surface, enhancing printability with improved ink laydown, brighter colors and more accurate detail.
Miss Muffet
Package Case Study
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Miss Muffet uses compostable cellulose material for candy packaging

U.K.-based Miss Muffet & Co. wraps its fairytale and nursery rhyme-inspired confectionery in material that fits into its environmental stance.
The unique patented ‘trapped clamshell’.
Package Case Study
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AT&T is sweet on sugarcane-based thermoform

Renewable-resource film to be used in the thermoformed part of the clamshell package in which AT&T merchandises more than 300 SKUs of its wireless accessories products.
OFF THE SHELF: Chalk-based aseptic pouch for milk
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OFF THE SHELF: Chalk-based aseptic pouch for milk

Huishan Dairy of China is the first to use this unique, chalk-based pouch for single-serve aseptic packaging format. Editor Pat Reynolds takes a look at the Air Aseptic.

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