Design

OFF THE SHELF: Nabisco packs go flexible
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OFF THE SHELF: Nabisco packs go flexible

Pat Reynolds takes a look at how Nabisco moved from traditional bag-in-box packaging to flexible film packaging with a Terracycle twist when it introduced Wheat Thins and Ritz brands in a toasted chips format.
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Research: Wine doesn't hold up well in plastic bottles or bag-in-box

Some wine brands have been shifting to plastic bottles and bag-in-box formats over the past several years, citing convenience and sustainability benefits.
Package Case Study
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PUMA's 'Clever Little Bag'

Sports lifestyle company PUMA has developed a greener footwear package as part of a company-wide initiative to reduce PUMA’s “paw print.”
Refill_fabric_softner
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Refillable packaging: What's in it for the consumer?

An ASDA supermarket trial in the U.K. offers consumers an in-store opportunity to refill private-label fabric softener in a plastic pouch.
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The other side: balance

Okay so here’s the thing. Below is a great article about a government official in the UK urging candy companies to mellow out on the wrapping of candy eggs for Easter.
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Global collaboration enables Kraft Foods' culture change

Project-by-project, Kraft Foods’ global business units, with leadership from the company’s corporate sustainability team, are creating a culture where sustainability is a part of every package design.
FAULTLESS PREP. Orca Bay redesigned its frozen seafood packaging to include two varieties of vacuum-packaging steam technology--
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Value and health drive new food and beverage packaging

A depressed economy and consumers' increasing concerns about personal, as well as environmental, health and wellness drive food and beverage packaging innovations.
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New UV ink tech brings success to brew bottle

Thomas Creek Brewery’s cheeky Up the Creek microbrew becomes the first to use a new environmentally friendly UV-curable ink process for direct print onto its glass bottles.
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Awards push sustainability

The 21st DuPont Awards for Packaging Innovation honors 10 winners that all carry a sustainable packaging message in their design and construction.
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Shoppers: Green packaging is a purchase tiebreaker

Two years' worth of research yields shoppers' attitudes toward green packaging.
Package Case Study
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Flexible films find gold in FPA awards

Vacuum skin packaging, gorgeous stand-up pouches, and a WHO winner with life-saving potential are among the highlights in this year’s FPA competition.
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Sustainable design ideas

There is no one right approach, but our cross-functional experts agree that any attempt requires homework and the need to extend a branding strategy rather than replace it.
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Keener focus on structural design: the shape of things to come?

Color is king in packaging’s visual hierarchy. But shape, a strong No. 2, might be on the verge of a breakthrough. Shape speaks the ‘language of credibility’ in a holistic design.
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A key driver in sales at retail

Where would retailing be today without vibrant packaging?
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Glimpses of Kodak's 'new world' unfold at annual meeting

Attendees examine industry trends, challenges in Miami, FL.

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