Design

Detergents
Package Case Study
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P&G's new compacted detergents to save 22M pounds of packaging annually

Procter & Gamble compacts its powder laundry detergents to one-third the size, debuting new Tide and Gain products in Target stores.
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SunChips_bag
Package Case Study
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SunChips relaunched in quieter compostable bag

‘Rubber-like adhesive’ said to reduce the bag’s crinkling sound by 15 decibals.
Heinz_Coke_bottles
Package Case Study
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Heinz to launch its ketchup in Coca-Cola's PlantBottle beginning this summer

The iconic ketchup company estimates that it will introduce 120 million 20-oz PlantBottle packages in 2011 into the U.S.
Package Case Study
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Smaller slider clip meets bacon brand's convenience, sustainability goals

In the crowded bacon aisle, Plumrose Foods found a way to add value to its 24-oz Plumrose Hearty Country Style Thicked-Sliced Bacon through packaging, while also meeting a senior management directive to reduce energy and package material usage.
Package Case Study
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Graphics not sacrificed in new sustainable pet-food pack

Packaging for Kaytee’s new natural line of pet food uses a high-quality printing process to create rich, animal imagery for pet lovers, while employing FSC-certified, recyclable material.
Package Case Study
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Unilever display shrinks footprint using Sonoco's design software

A redesigned floorstand wing unit for Vaseline Sheer Infusion body lotion reduces paperboard use by 50% without any loss in branding appeal in stores.
OFF THE SHELF: Greener package for calcium supplement
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OFF THE SHELF: Greener package for calcium supplement

Anne Marie Mohan examines a full-bodied shrink sleeve labeled container for GlaxoSmithKline calcium supplements that requires significantly less packaging materials.
Sterling Anthony, CPP
Feature Article
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The case of the compostable chip package-Part 2

The sun has all but set on the Sun Chips® bag, but not without giving rise to a host of issues.
Packaging that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs
Package Case Study
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Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.
Stonyfield Farms has changed the material composition of its plastic yogurt cups and made the walls thinner
Feature Article
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Guess what? They're not buying your product because of your packaging

Package safety has joined product safety in consumer importance. Many CPG companies view that as a negative, but they should instead embrace it as a brand-value opportunity.
COST REDUCTION. By using flexible-film bags, Clorox reduced packaging material weight by 80% and achieved other cost efficiencie
Feature Article
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Best of both worlds: Balancing sustainability with production savings

Our quarterly survey uncovers a trend: The right structure and graphics are important for package innovation, but ‘green’ materials and cost-consciousness are driving the equation.
Package Case Study
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New PET condiment packaging

Best Maid Products Inc., based in Fort Worth, TX, is a leading Southwest regional supplier of pickle/relish products and dressings for retail and foodservice markets.
OFF THE SHELF: Pouches stand up and stand out
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OFF THE SHELF: Pouches stand up and stand out

On a recent trip to a Walgreen's store, Packaging World editor Anne Marie Mohan found two varieties of stand-up pouches that really caught her eye. Hear her description of Dial's Eco-Smart Refill pouch and Rolaids Antacid Softchews.
Package Case Study
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Groovy beverage bottle builds green credibility, reduces weight 15%

If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.
Feature Article
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Holistic Packaging Optimization = productivity plus

Times are changing quickly for packaging in so many ways: open innovation on the rise, sustainability designed in, social media, shelf impact, and the consumer/shopper and retailer focus on lower-cost, more value-minded solutions.
Feature Article
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Nuggets from a stimulating design workshop

I had the pleasure of attending my first Shelf Impact! Package Design Workshop (PDW) last month, and it was really an eye opener.

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