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Package Design

OFF THE SHELF: Greener package for calcium supplement
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OFF THE SHELF: Greener package for calcium supplement

Anne Marie Mohan examines a full-bodied shrink sleeve labeled container for GlaxoSmithKline calcium supplements that requires significantly less packaging materials.
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Sterling Anthony, CPP
Feature Article
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The case of the compostable chip package-Part 2

The sun has all but set on the Sun Chips® bag, but not without giving rise to a host of issues.
Packaging that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs
Package Case Study
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Recyclable holographic effect puts the 'wow' in Gillette razor

The "trifecta" in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs.
Stonyfield Farms has changed the material composition of its plastic yogurt cups and made the walls thinner
Feature Article
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Guess what? They're not buying your product because of your packaging

Package safety has joined product safety in consumer importance. Many CPG companies view that as a negative, but they should instead embrace it as a brand-value opportunity.
COST REDUCTION. By using flexible-film bags, Clorox reduced packaging material weight by 80% and achieved other cost efficiencie
Feature Article
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Best of both worlds: Balancing sustainability with production savings

Our quarterly survey uncovers a trend: The right structure and graphics are important for package innovation, but ‘green’ materials and cost-consciousness are driving the equation.
Package Case Study
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New PET condiment packaging

Best Maid Products Inc., based in Fort Worth, TX, is a leading Southwest regional supplier of pickle/relish products and dressings for retail and foodservice markets.
OFF THE SHELF: Pouches stand up and stand out
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OFF THE SHELF: Pouches stand up and stand out

On a recent trip to a Walgreen's store, Packaging World editor Anne Marie Mohan found two varieties of stand-up pouches that really caught her eye. Hear her description of Dial's Eco-Smart Refill pouch and Rolaids Antacid Softchews.
Package Case Study
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Groovy beverage bottle builds green credibility, reduces weight 15%

If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.
Feature Article
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Holistic Packaging Optimization = productivity plus

Times are changing quickly for packaging in so many ways: open innovation on the rise, sustainability designed in, social media, shelf impact, and the consumer/shopper and retailer focus on lower-cost, more value-minded solutions.
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Nuggets from a stimulating design workshop

I had the pleasure of attending my first Shelf Impact! Package Design Workshop (PDW) last month, and it was really an eye opener.
OFF THE SHELF: Nabisco packs go flexible
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OFF THE SHELF: Nabisco packs go flexible

Pat Reynolds takes a look at how Nabisco moved from traditional bag-in-box packaging to flexible film packaging with a Terracycle twist when it introduced Wheat Thins and Ritz brands in a toasted chips format.
Feature Article
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Research: Wine doesn't hold up well in plastic bottles or bag-in-box

Some wine brands have been shifting to plastic bottles and bag-in-box formats over the past several years, citing convenience and sustainability benefits.
Package Case Study
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PUMA's 'Clever Little Bag'

Sports lifestyle company PUMA has developed a greener footwear package as part of a company-wide initiative to reduce PUMA’s “paw print.”
Refill_fabric_softner
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Refillable packaging: What's in it for the consumer?

An ASDA supermarket trial in the U.K. offers consumers an in-store opportunity to refill private-label fabric softener in a plastic pouch.
Feature Article
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The other side: balance

Okay so here’s the thing. Below is a great article about a government official in the UK urging candy companies to mellow out on the wrapping of candy eggs for Easter.
Feature Article
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Global collaboration enables Kraft Foods' culture change

Project-by-project, Kraft Foods’ global business units, with leadership from the company’s corporate sustainability team, are creating a culture where sustainability is a part of every package design.

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