In the crowded bacon aisle, Plumrose Foods found a way to add value to its 24-oz Plumrose Hearty Country Style Thicked-Sliced Bacon through packaging, while also meeting a senior management directive to reduce energy and package material usage.
On a recent trip to a Walgreen's store, Packaging World editor Anne Marie Mohan found two varieties of stand-up pouches that really caught her eye. Hear her description of Dial's Eco-Smart Refill pouch and Rolaids Antacid Softchews.
If LIV Organic's all-natural sports drink is "like Gatorade without the garbage," as its Web site advertises, then its new bottle is like a premium, 16.9-oz PET container without the weight, and with less cost.
Times are changing quickly for packaging in so many ways: open innovation on the rise, sustainability designed in, social media, shelf impact, and the consumer/shopper and retailer focus on lower-cost, more value-minded solutions.