Package Design

Structural Design

flipflop wines
Package Case Study
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Flippin’ good wine in a can

Put on your flipflops and enjoy this canned wine in places where bottles can’t go—the beach, the pool, in the boat, and on the golf course.
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Flonase OTC launch—Secondary Pack, from GlaxoSmithKline Consumer Healthcare.
News
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IoPP announces AmeriStar award winners for 2015

GlaxoSmithKline’s Flonase, Microdermis’ Provodine, and Biogen’s Factor Hard Pack win Drug & Pharmaceutical awards.
CURVED PACK. Icy Hot packages are consistent in their unique curved appearance and graphics that reinforce the brand and make it
Package Case Study
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Sanofi Chattem uses package design to launch Icy Hot Smart Relief

New product uses a wireless battery-powered device to address back pain. Package shape, graphics, and consumer input all play a role in on-shelf strategy.
ReadyRipe Watermelon Pouch
Package Case Study
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Bags keep cut watermelon fresh up to 11 days

A gusseted bag for sliced watermelon provides an extended shelf life and adds consumer convenience with a carry handle, resealability, and the option to buy smaller portions.
Patricks haircare products
Package Case Study
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Premium package is inspired by luxury brands

Patrick Kidd had a very clear vision of the package design he wanted for his debut line of Patricks premium hair styling products for men—and nothing less would do, he admits.
STRAIGHTLINE CONFIGURATION. The EnVeo R next-generation Transcatheter Aortic Valve Implantation (TAVI) System from Medtronic is
Package Case Study
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Medtronic’s new TAVI system wins DuPont award

DuPont honors medical device manufacturer and Prent for Excellence in Technological Advancement and Enhanced User Experience.
HealthPack 2016 will be held March 15-17 at the Astor Crowne Plaza in New Orleans.
Feature Article
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Medical device packaging takes center stage at HealthPack

HealthPack 2015 focused on exclusive survey and package design. Meanwhile, HealthPack 2016 venue is established.
FULLY RECYCLABLE. Consisting of two PET bottles—one inner and one outer—the 20-L BrewLock is fully recyclable and is 25% lighter
Package Case Study
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Recyclable PET beer keg locks in quality

Heineken USA launches a one-way recyclable PET beer keg for on-premise sales that offers consistent carbonation, 100% evacuation, a smaller footprint, and less expense.
Rejuvenate
Package Case Study
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Premium cleaning products convey value for retail sale

Originally sold through TV shopping network channel QVC, For Life Products, LLC’s Rejuvenate line of floor restoration products, based on its All Floors Restorer formula, is designed to return wood, laminate, and other hard floor surfaces to like-new condition.
News
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Packaging, labeling play role in lawsuits

Plaintiffs file lawsuits alleging misleading labeling and packaging for Pfizer’s Advil and KAO USA’s Ban products.
Jack Black 1
Package Case Study
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Flask-shaped bottle lends masculinity to haircare line

Packaging for a new line of haircare products for men from Jack Black follows the company’s three-part formula for product success: simplicity, quality, and masculinity.
•	2014 HCPC Compliance Package of the Year: Astra Zeneca SEROQUEL XR® 14-Day Sample Kit for Acute Bipolar Depression from MWV.
Feature Article
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Astra Zeneca, Eli Lilly, Novartis win HCPC honors

The Healthcare Compliance Packaging Council unveils the most innovative pharmaceutical packages designed to improve patient adherence.
Package Case Study
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New mayo bottle designed to squeeze out the last drop

Hellmann’s debuts a new inverted squeeze bottle with three improvements that allows consumers to get more mayo out of the bottle with less waste, less mess, and more control.
CURVE PATTERN. The curve features aided retention of the curve in the devices during sterilization process.
Package Case Study
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Voice of customer inputs key to catheter tray and lid combination

Boston Scientific’s catheter tray and lid provide numerous benefits, including a knurling pattern of grooves in the tray.
rokz’ line of Infusion products
Package Case Study
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Bottle brings spice to craft cocktail category

As the craft cocktail movement explodes in bars and restaurants around the world, fans of these handmade, high-quality drinks are increasingly looking for ways to create cocktail recipes with exotic and fresh ingredients at home.

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