Package Design

Structural Design

Help stuffy nose
Package Case Study
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Package design helps Help Remedies launch into national distribution

Packaging helps convey this pharmaceutical firm’s call to use fewer meds and simplify over-the-counter drug products.
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Package Case Study
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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.
The arrow indicator in the corner of the label tells consumers where to peel.
Package Case Study
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P-s label carries info inexpensively

Oriflame Cosmetics needed a p-s label that could carry lots of info without costing too much or adding unacceptably to the solid waste stream. Superpeel was just the ticket.
Package Case Study
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Mountain Dew gets brand-specific bottle

Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.
Adding 3- and 5-g sachets helps HR Pharmaceuticals gain market share.
Package Case Study
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Sachet adds unit-of-use cachet to iconic lubricant brand

Vf/f/s pouch machine allows HR Pharmaceuticals to launch a sachet version of its medical and personal lubricants.
Package Case Study
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Sack kraft paper carries cement

Siam City Cement introduces a bag made from high-porosity sack kraft paper that meets the requirements for quick, dustless filling and tough handling
Apples are among the produce packed in the new material.
Package Case Study
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Produce packaging gives consumers that traditional feel

UK supermarket leader Sainsbury’s has developed an innovative new packaging format for their fresh produce that withstands the existing distribution and supply-chain processes while at the same time enhancing the consumers’ experience.
Gebauer containers
Package Case Study
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Dispensing system allows pain relief delivery from any angle

Medical device maker Gebauer Company’s topical skin refrigerant container is easy to use; new actuator technology benefits healthcare practitioners and patients.
Kalms Day
Package Case Study
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Slider pack offers innovative option for herbal stress remedies

Lanes Health’s new Kalms Day tablets use pack that provides patient information, durability, and easy access.
Device testing
Feature Article
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Medical device package testing case study

Defining test inputs, material selection, and machine compatibility are among the significant factors to consider in medical device packaging.
Package Case Study
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Premium vodka in stylized distillery sample bottle

Caramel and truffle-flavored vodka brand gets contemporary distillery sample bottle that's decorative enough to display.
Package Case Study
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Olive oil features five-star-worthy bottle design

A foodie-focused olive oil infusion uses upscale packaging, including antique green bottle, to convey premium position.
PG_CD_products
Package Case Study
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Packaging powers P&G's sustainability plans

The CPG releases its 13th Annual Sustainability Report, with packaging changes and material reductions playing an important role in near and short-term goals.
Maalox_Burgopak
Package Case Study
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Maalox Plus launched in slider pack in Italy

Sanofi’s heartburn treatment becomes latest pharmaceutical product to use this slider packaging design.
Sterling Anthony, CPP
News
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Using trial-size packaging to induce first-time purchasing

Trial-size packages are a type of downsizing that entails many options.

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