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Package Design

Structural Design

Package Case Study
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Clever combo kit extends Kraft cheese's reach

Convenience, taste, and freshness are the key qualities emphasized in packaging for Kraft Food’s new line of Fresh Take meal solutions in six varieties.
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There is a unique combination of properties in the multilayer coextrusion.
Package Case Study
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Protective packaging cuts waste and cost

A multilayer blown coextrusion with Surlyn at the core is the key to keeping a high-gloss, thermoplastic washing machine door ‘bezel’ from getting scratched.
Package Case Study
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Sweet-pepper glaze in 32-oz PET bottle ideal for club-store use

Move to decanter-style, lightweight PET bottle by Heritage Family Specialty Foods for its sweet-pepper glaze provides entry into club-store market segment.
The cooler grow tray has a 21 x 21-in. standard-size base and lid.
Package Case Study
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Thermoformed tray enables crop waste-based packaging

Design of new thermoformed ‘grow trays’ enables optimized manufacturing of coolers made from Ecovative’s mushroom-root and crop-waste packaging material.
News
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Higher-barrier plastics will help grow flexible packaging market

Flexible packaging benefits from a widening range of new products being developed by brand owners in an increasingly competitive consumer marketplace.
The air-filled handle provides a good grip.
Package Case Study
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Chinese dairy introduces a new kind of aseptic pouch

Aimed at young people constantly on the lookout for the next cool thing, Ecolean Air Aseptic is a single-serve pouch that makes some strong environmental claims.
Custom-designed bathroom components, can be delivered in super-strong packaging.
Package Case Study
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Bathroom in a box

Shipper packaging for all-in-one customized, prefab bathroom components exhibits extra-added structural integrity to ensure intact product delivery.
The unique patented ‘trapped clamshell’.
Package Case Study
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AT&T is sweet on sugarcane-based thermoform

Renewable-resource film to be used in the thermoformed part of the clamshell package in which AT&T merchandises more than 300 SKUs of its wireless accessories products.
An authentic blister pack is shown at left, a counterfeit version at right.
Feature Article
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Fighting fakes: a never-ending battle

Internet purchasing and global sourcing add complexity to anti-counterfeiting efforts throughout the supply chain.
Sunkist pouch first
Feature Article
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Sunkist’s pouch tops Healthcare Packaging’s top 10 in 2011

Package innovation, trends, regulations, and track-and-trace issues pique reader interest.
Planters holiday tin
Package Case Study
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Mr. Peanut adorns Planters holiday tin

Planters holiday tin for 2011 uses an illustrative format to weave an original holiday narrative featuring Mr. Peanut and a cast of characters that inhabit the world of Planters.
In Finland, Marli brand has positioned its Glögi punch drinks in aseptic cartons
Package Case Study
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Warming winter drinks are convenient in aseptic cartons

New preservative-free European specialty beverages, such as punches, mulled wines, and juices, are packaged in aseptic cartons that offer product protection without refrigeration.
Help stuffy nose
Package Case Study
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Package design helps Help Remedies launch into national distribution

Packaging helps convey this pharmaceutical firm’s call to use fewer meds and simplify over-the-counter drug products.
Package Case Study
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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.
The arrow indicator in the corner of the label tells consumers where to peel.
Package Case Study
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P-s label carries info inexpensively

Oriflame Cosmetics needed a p-s label that could carry lots of info without costing too much or adding unacceptably to the solid waste stream. Superpeel was just the ticket.

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