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Package Design

Structural Design

The air-filled handle provides a good grip.
Package Case Study
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Chinese dairy introduces a new kind of aseptic pouch

Aimed at young people constantly on the lookout for the next cool thing, Ecolean Air Aseptic is a single-serve pouch that makes some strong environmental claims.
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Custom-designed bathroom components, can be delivered in super-strong packaging.
Package Case Study
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Bathroom in a box

Shipper packaging for all-in-one customized, prefab bathroom components exhibits extra-added structural integrity to ensure intact product delivery.
The unique patented ‘trapped clamshell’.
Package Case Study
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AT&T is sweet on sugarcane-based thermoform

Renewable-resource film to be used in the thermoformed part of the clamshell package in which AT&T merchandises more than 300 SKUs of its wireless accessories products.
An authentic blister pack is shown at left, a counterfeit version at right.
Feature Article
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Fighting fakes: a never-ending battle

Internet purchasing and global sourcing add complexity to anti-counterfeiting efforts throughout the supply chain.
Sunkist pouch first
Feature Article
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Sunkist’s pouch tops Healthcare Packaging’s top 10 in 2011

Package innovation, trends, regulations, and track-and-trace issues pique reader interest.
Planters holiday tin
Package Case Study
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Mr. Peanut adorns Planters holiday tin

Planters holiday tin for 2011 uses an illustrative format to weave an original holiday narrative featuring Mr. Peanut and a cast of characters that inhabit the world of Planters.
In Finland, Marli brand has positioned its Glögi punch drinks in aseptic cartons
Package Case Study
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Warming winter drinks are convenient in aseptic cartons

New preservative-free European specialty beverages, such as punches, mulled wines, and juices, are packaged in aseptic cartons that offer product protection without refrigeration.
Help stuffy nose
Package Case Study
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Package design helps Help Remedies launch into national distribution

Packaging helps convey this pharmaceutical firm’s call to use fewer meds and simplify over-the-counter drug products.
Package Case Study
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Bourbon brand makes comeback in historically inspired bottle

A bourbon brand preferred by California gold miners is revived for today's drinkers, in a handsome bottle inspired by the brand's history.
The arrow indicator in the corner of the label tells consumers where to peel.
Package Case Study
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P-s label carries info inexpensively

Oriflame Cosmetics needed a p-s label that could carry lots of info without costing too much or adding unacceptably to the solid waste stream. Superpeel was just the ticket.
Package Case Study
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Mountain Dew gets brand-specific bottle

Design challenges include meeting operational requirements for ‘hundreds of bottlers’ and creating a new shape using the same lightweight preform for sustainability.
Adding 3- and 5-g sachets helps HR Pharmaceuticals gain market share.
Package Case Study
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Sachet adds unit-of-use cachet to iconic lubricant brand

Vf/f/s pouch machine allows HR Pharmaceuticals to launch a sachet version of its medical and personal lubricants.
Package Case Study
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Sack kraft paper carries cement

Siam City Cement introduces a bag made from high-porosity sack kraft paper that meets the requirements for quick, dustless filling and tough handling
Apples are among the produce packed in the new material.
Package Case Study
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Produce packaging gives consumers that traditional feel

UK supermarket leader Sainsbury’s has developed an innovative new packaging format for their fresh produce that withstands the existing distribution and supply-chain processes while at the same time enhancing the consumers’ experience.
Gebauer containers
Package Case Study
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Dispensing system allows pain relief delivery from any angle

Medical device maker Gebauer Company’s topical skin refrigerant container is easy to use; new actuator technology benefits healthcare practitioners and patients.

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