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Package Design

Structural Design

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Study: The impact of online purchase for package design

In today’s world of growing online product purchase, the post-purchase brand experience is a "critical moment of truth."
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Contents are kept safe during shipping and consumers have a positive experience.
Package Case Study
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Custom shipper delivers security

A custom-designed corrugated shipping box that showcases the components of SafeMart.com’s home security systems provides peace of mind to customers.
Creativ_Lab
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Creativ' Lab launched for glass

Verallia has inaugurated the Creativ' Lab, part of its Selective Line premium services.
Independent studies showed that that the eos lip-care package scored high on a measure of consumers’ response to innovative design.
Feature Article
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Balancing risk with innovation

One of the major roles of the packaging R&D function is to identify and address all the risk areas in a project, one by one.
Frezyderm
Package Case Study
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Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
Nurse panel
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HealthPack headed to Dublin

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
Replacing rigid plastic lids with peelable foil makes for easy opening.
Feature Article
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Designing for the senior demographic

With birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.
Ceethree's iO all-natural energy drink
Feature Article
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Beverage packs quench thirst for innovation

Survey of beverage packaging suggests that the big winners in design approach innovation from a holistic perspective.
Glass shaker bottle serves up low-calorie cocktails.
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Q-1 2012 Innovation Survey

Following are descriptions and images of the 20 packages that were selected for the First Quarter 2012 Shelf Impact!/Dragon Rouge Innovation Survey. With a focus on beverages, the packages include 10 alcoholic and 10 non-alcoholic products.
Gas injection process is central to the Micropast technology.
Package Case Study
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New technology for pasteurization

The DLG German Agricultural Society (Deutsche Landwirtschafts-Gesellschaft) will present a Gold medal to a novel technology for in-pack pasteurization at the upcoming International FoodTec award ceremony.
Package Case Study
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Clever combo kit extends Kraft cheese's reach

Convenience, taste, and freshness are the key qualities emphasized in packaging for Kraft Food’s new line of Fresh Take meal solutions in six varieties.
There is a unique combination of properties in the multilayer coextrusion.
Package Case Study
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Protective packaging cuts waste and cost

A multilayer blown coextrusion with Surlyn at the core is the key to keeping a high-gloss, thermoplastic washing machine door ‘bezel’ from getting scratched.
Package Case Study
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Sweet-pepper glaze in 32-oz PET bottle ideal for club-store use

Move to decanter-style, lightweight PET bottle by Heritage Family Specialty Foods for its sweet-pepper glaze provides entry into club-store market segment.
The cooler grow tray has a 21 x 21-in. standard-size base and lid.
Package Case Study
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Thermoformed tray enables crop waste-based packaging

Design of new thermoformed ‘grow trays’ enables optimized manufacturing of coolers made from Ecovative’s mushroom-root and crop-waste packaging material.
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Higher-barrier plastics will help grow flexible packaging market

Flexible packaging benefits from a widening range of new products being developed by brand owners in an increasingly competitive consumer marketplace.

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