Package Design

Structural Design

Viru: striking structure, minimal labeling, in and out of the four-pack.
Feature Article
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Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
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The Heinz Dip & Squeeze ketchup pack
Package Case Study
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Innovation Survey: Packaging with a purpose

Our latest innovation survey rewards products that have approached innovation from a holistic perspective, while also delivering upon an unmet consumer need.
Package Case Study
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Pomegranate arils crowned with custom container

POM Wonderful launches another design original, with its custom cup, lid, and spoon for a Fresh Arils pomegranate product, available in stores during the pomegranate harvest season.
Package Case Study
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Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.
Ed Church, ISTA executive director, and ASTM Committee D10 past chairman, spoke at HealthPack 2012.
Feature Article
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Nurses provide customer voice at HealthPack

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
This calendarized, unit-dose pack from Novartis is designed to help leukemia patients.
Feature Article
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Novartis, Forest, and Walmart win awards for patient-compliant packaging

Starter kits and packs, Walmart’s adherence package, and an innovative Slider Pack earn honors from the Healthcare Compliance Packaging Council.
Shepherd Neame
Package Case Study
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Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.
Forest Viibryd
News
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HCPC awards packs for patient compliance, innovation

Starter pack for Forest Pharmaceuticals, Walmart’s adherence package, and innovative Slider Pack earn honors from the Healthcare Compliance Packaging Council.
News
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Study: The impact of online purchase for package design

In today’s world of growing online product purchase, the post-purchase brand experience is a "critical moment of truth."
Contents are kept safe during shipping and consumers have a positive experience.
Package Case Study
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Custom shipper delivers security

A custom-designed corrugated shipping box that showcases the components of SafeMart.com’s home security systems provides peace of mind to customers.
Creativ_Lab
News
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Creativ' Lab launched for glass

Verallia has inaugurated the Creativ' Lab, part of its Selective Line premium services.
Independent studies showed that that the eos lip-care package scored high on a measure of consumers’ response to innovative design.
Feature Article
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Balancing risk with innovation

One of the major roles of the packaging R&D function is to identify and address all the risk areas in a project, one by one.
Frezyderm
Package Case Study
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Test tube-shaped package for cosmetics

Greek company uses packaging design to market OTC skincare products in pharmacies.
Nurse panel
News
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HealthPack headed to Dublin

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
Replacing rigid plastic lids with peelable foil makes for easy opening.
Feature Article
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Designing for the senior demographic

With birthrates falling and the senior demographic growing substantially across the globe, marketers and retailers need to evaluate their offerings to ensure they are accommodating this powerful purchasing group.

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