Package Design

Structural Design

Berryplus liquid laundry detergent
Feature Article
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Shelf Impact!/Dragon Rouge Q4 2012 Innovation Survey

The following 15 packages were selected as part of Shelf Impact!/Dragon Rouge's fourth quarter 2012 Innovation Survey of packaging. This quarter's survey focused on packaging for home and garden products.
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Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.
Secondary packaging is designed to appeal to impulse buyers at the c-store counter.
Package Case Study
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Caffeine shot shakes up energy category

A new aerosolized product provides consumers with a shot of caffeine, vitamins, and natural flavors from a portable, single-use dispensing device.
Package Case Study
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Custom cup for Quaker cues premium product

New Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel, functional performance.
News
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Readers’ picks: Top 10 Packaging World countdown

With just a few exceptions, articles on packaging design—both structural and graphic—were the most popular with readers of packworld.com through the first half of 2012.
Package Case Study
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Custom container brings IHOP experience home

Launch of IHOP at Home syrups requires custom-molded container that presents significant manufacturing challenges in order to replicate the restaurant experience.
AFTER: Squared-up bottle with offset neck is easier to pour and easier to store in the fridge door.
Package Case Study
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The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.
Feature Article
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Variety-pack box reveals four 22-oz glass bottles inside

Corrugated four-pack offers market differentiation as well as material and transportation savings for the Craft Brew Alliance.
Walmart MWV
Package Case Study
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Walmart to launch new compliance pack

More than 3,600 pharmacies will employ new Shellpak Renew, which aims to give pharmacists more time to counsel patients and improve adherence.
Package Case Study
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Kraft cooks up another quick-prep meal kit

Capitalizing on its salad dressing expertise, Kraft creates a kit of bottled sauce and dressing that, when added to chicken and salad, results in a quick, six-serving meal.
The Squeezable Salsa package took home first place in the student category.
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Stout sweeps AmeriStar student category

A squeezable salsa container, a clear bag for shoes sales, and a reusable holiday light package are among the student designs chosen to receive IoPP AmeriStar awards.
Package Case Study
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New package washes away dishwashing brand’s identity crisis

Switch to clear PET container and pressure-sensitive label enhances brand image, promotes packaging efficiency, and increases sales for Chinese dishwash detergent.
Hoppe’s brand Lubricating Gun Oil Field Wipes won Best of Show
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NACD 2012 Packages of the Year announced

Twenty-two packages are recognized for innovation, sustainability, graphics, decoration, shape, closure, texture, ease-of-use, consumer appeal, and technical merit.
Viru: striking structure, minimal labeling, in and out of the four-pack.
Feature Article
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Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
The Heinz Dip & Squeeze ketchup pack
Package Case Study
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Innovation Survey: Packaging with a purpose

Our latest innovation survey rewards products that have approached innovation from a holistic perspective, while also delivering upon an unmet consumer need.

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