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Package Design

Structural Design

Walmart MWV
Package Case Study
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Walmart to launch new compliance pack

More than 3,600 pharmacies will employ new Shellpak Renew, which aims to give pharmacists more time to counsel patients and improve adherence.
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Package Case Study
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Kraft cooks up another quick-prep meal kit

Capitalizing on its salad dressing expertise, Kraft creates a kit of bottled sauce and dressing that, when added to chicken and salad, results in a quick, six-serving meal.
The Squeezable Salsa package took home first place in the student category.
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Stout sweeps AmeriStar student category

A squeezable salsa container, a clear bag for shoes sales, and a reusable holiday light package are among the student designs chosen to receive IoPP AmeriStar awards.
Package Case Study
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New package washes away dishwashing brand’s identity crisis

Switch to clear PET container and pressure-sensitive label enhances brand image, promotes packaging efficiency, and increases sales for Chinese dishwash detergent.
Hoppe’s brand Lubricating Gun Oil Field Wipes won Best of Show
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NACD 2012 Packages of the Year announced

Twenty-two packages are recognized for innovation, sustainability, graphics, decoration, shape, closure, texture, ease-of-use, consumer appeal, and technical merit.
Viru: striking structure, minimal labeling, in and out of the four-pack.
Feature Article
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Beverage Roundtable: EXTRA | How to disrupt, with beer

Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
The Heinz Dip & Squeeze ketchup pack
Package Case Study
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Innovation Survey: Packaging with a purpose

Our latest innovation survey rewards products that have approached innovation from a holistic perspective, while also delivering upon an unmet consumer need.
Package Case Study
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Pomegranate arils crowned with custom container

POM Wonderful launches another design original, with its custom cup, lid, and spoon for a Fresh Arils pomegranate product, available in stores during the pomegranate harvest season.
Package Case Study
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Craft brewers pick bottle can for limited-edition Chaka ale

A resealable aluminum bottle provides differentiation, as well as light weight and shelf-life advantages for limited-release handcrafted ale.
Ed Church, ISTA executive director, and ASTM Committee D10 past chairman, spoke at HealthPack 2012.
Feature Article
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Nurses provide customer voice at HealthPack

A taste of Europe flavored opening day at HealthPack 2012 in Albuquerque, NM. Meanwhile, the medical device community and nurses worked to open the lines of communication to address longstanding packaging concerns.
This calendarized, unit-dose pack from Novartis is designed to help leukemia patients.
Feature Article
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Novartis, Forest, and Walmart win awards for patient-compliant packaging

Starter kits and packs, Walmart’s adherence package, and an innovative Slider Pack earn honors from the Healthcare Compliance Packaging Council.
Shepherd Neame
Package Case Study
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Glass bottle, wooden box present Generation Ale premium beer

Sold hand-wrapped, the embossed bottle recognizes Shepherd Neame’s five generations and showcase the premium ale, without the need for labels.
Forest Viibryd
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HCPC awards packs for patient compliance, innovation

Starter pack for Forest Pharmaceuticals, Walmart’s adherence package, and innovative Slider Pack earn honors from the Healthcare Compliance Packaging Council.
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Study: The impact of online purchase for package design

In today’s world of growing online product purchase, the post-purchase brand experience is a "critical moment of truth."
Contents are kept safe during shipping and consumers have a positive experience.
Package Case Study
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Custom shipper delivers security

A custom-designed corrugated shipping box that showcases the components of SafeMart.com’s home security systems provides peace of mind to customers.

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