Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Package Design

Structural Design

Materials Product Brief
|

Mebane Packaging Group, a Westvaco Corp.: Extended content carton

Westvaco (New York, NY) has designed the ECC™ (extended content carton) to accommodate new FDA labeling requirements while preserving billboard space.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Case Study
|

Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
Package Case Study
|

The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
Package Case Study
|

Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
Package Case Study
|

Cookie appeal

In order to broaden its market from the East Coast to the entire U.S., Richmond, VA-based Kathleen’s Bake Shop enlisted the help of Beatley Gravitt Communications (Richmond, VA).
Package Case Study
|

Got graphics?

In a recent packaging redesign of its Kemps-brand dairy products, Minneapolis, MN-based Marigold Foods decided to keep the trademark cow image that has defined the brand for years.
Package Case Study
|

Fazer introduces packaging twist

Before introducing its Fazer silver line of individually wrapped chocolate candies earlier this year, Helsinki, Finland-based Fazer Confectionery evaluated more than 20 different design concepts.
Package Case Study
|

Graphics make poultry pack sizzle

Gerber’s Poultry, a chicken marketer in Kidron, OH, gave its packaging a strong shot of consumer appeal last March when it began using a printed film tightly shrunk over its foam trays of chicken sold at retail.
News
|

Colorful containers draw consumers

When Chicago-based Helene Curtis, a div. of Unilever Home and Personal Care, added new products to its popular Suave® hair care line in January 1999, it turned to Clariant Masterbatches Div.
Finished packaged product (below) as it comes off the turntable of an RF sealer (bottom left).
Feature Article
|

Blister pack is clearly 'key' to adapter visibility

New thermoformed clear vinyl package improves shelf presence, while it lowers costs for Keyspan adapters.
Materials Product Brief
|

Innovative blister package

Appropriate for pharmaceuticals, OTC drugs and nutrition supplements, Dosepak™ contains 3 main design elements: an outer carton, a fold-over inner blister card, and a senior-friendly, yet child-resistant, locking feature.
News
|

Magic American's magic labels

Consumers can see vibrant label graphics on the container-contact side of the back label, boosting shelf presence. Sufficient opacity built into back label prevents vibrant graphics from bleeding through the copy printed on the outer ply.
Feature Article
|

Tom's uses 'natural' look to package wellness products

Packaging design strengthens brand identity for Tom’s of Maine’s new natural wellness line.
Feature Article
|

Stand-out 'PACs' win recognition

When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
Automatic bagger (right) produces finished packs shown below
Feature Article
|

Weigher/bagger/labelers shine at Golden Gem

While on-line label printing simplifies inventory, new combination scales and automatic baggers have increased productivity and accuracy for this Florida orange grower.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.