Package Design

Structural Design

Feature Article
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Overall new outlook

The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.
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Materials Product Brief
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Anti-fog film for produce

A new anti-fog film from Roplast Industries (Oroville, CA) enhances shelf presence for fresh-cut produce, including spinach, salad kits, cole slaw and celery.
The new production line for Avitene includes this filler that precisely meters one gram of the product into a polycarbonate cup.
Feature Article
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Flexible pack cuts waste, improves performance

MedChem's surgical hemostat is switched from rigid packaging to a flexible chevron-seal pouch that's much easier to use. The reduction in packaging helped it win FPA's Green Globe environmental award.
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
Feature Article
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Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.
The laser-coded roll of printed material unwinds (from left to right) into the first station within the flow wrapper for sealing
Feature Article
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Chewing up market share

New pack and product size necessitate a $7 million investment in packaging machinery for Warner-Lambert Canada. A 4.4 percentage point gain in market share justifies investment in customized flow wrappers, laser coders and display carton overwrappers.
Peter Levine of design firm Desgrippes, Gob? explained how revamping the logo for Ann Taylor stores began a relationship that 
Feature Article
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Designers yearn for credibility

Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
Feature Article
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Fantastic filling

Fantastic Foods has increased its sales about 40% annually over the past four years. New filling line for soup cups helps the firm cope with its explosive growth.
Sales of Roskam Baking1s Rothbury Farms retail croutons and stuffing mix have increased briskly since the company changed from a
Feature Article
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Crouton pouch stands up to the competition

Stand-up reclosable pouches replace folding cartons with inner liners for Roskam Baking's line of Rothbury Farms croutons. Zippers are applied in-line on new horizontal rotary form/fill/seal machines.
Flat blanks fed from a magazine are pressed around a forming mandrel to produce the desired oval shape
Feature Article
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Obie's oval

This cookie mix marketer needed a paperboard container with a small footprint yet all the shelf impact of a round canister. An unusual oval was the answer.
News
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PVC bands salon combo pack

To introduce its Altima(TM) protective leave-in reconditioner during a two-month promotion last Spring, Joico combined a 125-mL (4.4-oz) offering of the new product with its existing 500-mL (16.9-oz) Triage(TM) moisture-balancing shampoo.
News
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Tidying up the label

Shocking news from Kiwi Brands is that not all toilet bowl cleaners kill germs. In fact, new Ty-D-Bol® Sanitizing Formula is the only product on the market that kills germs, according to the company.
News
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7-UP adds sparkle to holiday packages

A holographic label on 2-L bottles of 7-UP and Diet 7-UP is helping to promote a Miracle Money promotion by Dallas-based Dr. Pepper/Seven-Up Corp. Bottles with the holographic label are available in Texas, Michigan, Ohio and Southern California markets until the end of the year.

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