Package Design

Structural Design

Package Case Study
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The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
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Package Case Study
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Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
News
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Colorful containers draw consumers

When Chicago-based Helene Curtis, a div. of Unilever Home and Personal Care, added new products to its popular Suave® hair care line in January 1999, it turned to Clariant Masterbatches Div.
Finished packaged product (below) as it comes off the turntable of an RF sealer (bottom left).
Feature Article
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Blister pack is clearly 'key' to adapter visibility

New thermoformed clear vinyl package improves shelf presence, while it lowers costs for Keyspan adapters.
Materials Product Brief
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Innovative blister package

Appropriate for pharmaceuticals, OTC drugs and nutrition supplements, Dosepak™ contains 3 main design elements: an outer carton, a fold-over inner blister card, and a senior-friendly, yet child-resistant, locking feature.
News
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Magic American's magic labels

Consumers can see vibrant label graphics on the container-contact side of the back label, boosting shelf presence. Sufficient opacity built into back label prevents vibrant graphics from bleeding through the copy printed on the outer ply.
Feature Article
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Tom's uses 'natural' look to package wellness products

Packaging design strengthens brand identity for Tom’s of Maine’s new natural wellness line.
Feature Article
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Stand-out 'PACs' win recognition

When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
Automatic bagger (right) produces finished packs shown below
Feature Article
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Weigher/bagger/labelers shine at Golden Gem

While on-line label printing simplifies inventory, new combination scales and automatic baggers have increased productivity and accuracy for this Florida orange grower.
Feature Article
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Food, beverage packaging to star at supermarkets

New packages stand out for major brands like Snapple, Mrs. Butterworth's and Sara Lee at this year's FMI show.
The RF-sealed blister pack that Polaroid developed for global sales of its I-Zone pocket camera is shown here (left) as it will
Feature Article
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Polaroid pictures a perfect pack

Polaroid prepares for the launch of a global product in a global package. The I-Zone instant pocket camera will also test the company's new regional packaging strategy.
New wrappers and shrink tunnels produce a variety of ?premium? landscaping products (right) sold in a shrink-wrapped pack. Eas
Feature Article
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Easy Gardener changes its packaging landscape

Improved graphics and a tighter wrap provide stronger shelf presence for rolls of Easy Gardener's landscaping products that are packaged on new wrappers and shrink tunnels.
New packs of Heath?s bird suet (above) offer consumers easy opening. At retail, they can stand on the shelf, offer appealing gra
Feature Article
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Flexible materials earn Green Globe Award

Heath Manufacturing wins a Green Globe Award from the Flexible Packaging Assn. for a bird suet cake package that uses less material than its predecessor. New equipment increases productivity while saving labor costs.
New packages bearing the Member?s Mark logo have been available for several months. Many of the early packages use flexible ma
Feature Article
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Sam's Club product labels turn private

Long known for presenting national-brand merchandise, Wal-Mart's Sam's Club introduces new private-label Member's Mark line, in everything from soup to jeans.
Near the head of the line, the black bowls in their carrier plates pass beneath the twin hoppers (left) of the filling station.
Feature Article
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Nut bowl offers microwavability and more

Plastic bowl for nuts and snacks is microwavable, reclosable and convenient. Barrier materials extend shelf life, and footed bottom allows stand-up on-shelf display.

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