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Package Design

Structural Design

Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
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Package Case Study
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Piping hot packaging

Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
Package Case Study
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
Package Case Study
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.
Package Case Study
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
Materials Product Brief
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Mebane Packaging Group, a Westvaco Corp.: Extended content carton

Westvaco (New York, NY) has designed the ECC™ (extended content carton) to accommodate new FDA labeling requirements while preserving billboard space.
Package Case Study
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Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
News
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Colorful containers draw consumers

When Chicago-based Helene Curtis, a div. of Unilever Home and Personal Care, added new products to its popular Suave® hair care line in January 1999, it turned to Clariant Masterbatches Div.
Finished packaged product (below) as it comes off the turntable of an RF sealer (bottom left).
Feature Article
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Blister pack is clearly 'key' to adapter visibility

New thermoformed clear vinyl package improves shelf presence, while it lowers costs for Keyspan adapters.
Materials Product Brief
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Innovative blister package

Appropriate for pharmaceuticals, OTC drugs and nutrition supplements, Dosepak™ contains 3 main design elements: an outer carton, a fold-over inner blister card, and a senior-friendly, yet child-resistant, locking feature.
News
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Magic American's magic labels

Consumers can see vibrant label graphics on the container-contact side of the back label, boosting shelf presence. Sufficient opacity built into back label prevents vibrant graphics from bleeding through the copy printed on the outer ply.
Feature Article
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Tom's uses 'natural' look to package wellness products

Packaging design strengthens brand identity for Tom’s of Maine’s new natural wellness line.
Feature Article
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Stand-out 'PACs' win recognition

When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
Automatic bagger (right) produces finished packs shown below
Feature Article
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Weigher/bagger/labelers shine at Golden Gem

While on-line label printing simplifies inventory, new combination scales and automatic baggers have increased productivity and accuracy for this Florida orange grower.

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