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Package Design

Structural Design

Package Case Study
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Got graphics?

In a recent packaging redesign of its Kemps-brand dairy products, Minneapolis, MN-based Marigold Foods decided to keep the trademark cow image that has defined the brand for years.
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Package Case Study
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Fazer introduces packaging twist

Before introducing its Fazer silver line of individually wrapped chocolate candies earlier this year, Helsinki, Finland-based Fazer Confectionery evaluated more than 20 different design concepts.
Package Case Study
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Graphics make poultry pack sizzle

Gerber’s Poultry, a chicken marketer in Kidron, OH, gave its packaging a strong shot of consumer appeal last March when it began using a printed film tightly shrunk over its foam trays of chicken sold at retail.
Package Case Study
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Canisters to rev up sales

Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters.
Package Case Study
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'Bottle can' springs from two new technologies

Daiwa Can Co. has created a uniquely hybrid package with its aluminum ‘bottle can.’ A lamination of PET film to aluminum replaces conventional coil coatings.
Although the lightweight, thin-walled bottle requires gentler handling than the glass bottles that Sapporo is accustomed to fill
Package Case Study
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Sapporo turns heads with 'Shot Bottle'

It’s part can and part bottle, and marketers at Sapporo Breweries believe this reclosable aluminum bottle will bring new excitement to a premium brand of beer.
Nabisco's Mini Chips Ahoy! cookie rollout represents the company's most substantial "initiative" into the stand-up pouch.
Package Case Study
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Stand-up pouches push the retail envelope

Nabisco rolls out Mini Chips Ahoy! cookies in a resealable stand-up pouch while Patrick Cudahy uses a pouch for frozen, precooked meats. And in Ecuador, an integral straw helps kids sip fruit drinks from a stand-up pouch.
Package Case Study
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Positively different battery packaging (sidebar)

A tubular Leap
Finished packaged product (below) as it comes off the turntable of an RF sealer (bottom left).
Feature Article
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Blister pack is clearly 'key' to adapter visibility

New thermoformed clear vinyl package improves shelf presence, while it lowers costs for Keyspan adapters.
News
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Colorful containers draw consumers

When Chicago-based Helene Curtis, a div. of Unilever Home and Personal Care, added new products to its popular Suave® hair care line in January 1999, it turned to Clariant Masterbatches Div.
Materials Product Brief
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Innovative blister package

Appropriate for pharmaceuticals, OTC drugs and nutrition supplements, Dosepak™ contains 3 main design elements: an outer carton, a fold-over inner blister card, and a senior-friendly, yet child-resistant, locking feature.
News
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Magic American's magic labels

Consumers can see vibrant label graphics on the container-contact side of the back label, boosting shelf presence. Sufficient opacity built into back label prevents vibrant graphics from bleeding through the copy printed on the outer ply.
Feature Article
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Tom's uses 'natural' look to package wellness products

Packaging design strengthens brand identity for Tom’s of Maine’s new natural wellness line.
Feature Article
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Stand-out 'PACs' win recognition

When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
Automatic bagger (right) produces finished packs shown below
Feature Article
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Weigher/bagger/labelers shine at Golden Gem

While on-line label printing simplifies inventory, new combination scales and automatic baggers have increased productivity and accuracy for this Florida orange grower.

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