Package Design

Structural Design

To help the company make the package design conversion, Interbrand Gerstman+Meyers tailored its Brand Wizard software program fo
Feature Article
| May 31, 1998

Multinational pharmaceutical maker designs standards

Newly merged Hoechst Marion Roussel gets design help to unify the look of primary packages produced anywhere in the world. Package type and size standards are the next step.
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Marketers at Ocean Spray felt their former 1-L brick carton (above left) used too many graphic elements. The redesigned look (ab
Feature Article
| April 30, 1998

Graphics juice up Ocean Spray's drink cartons

Sales of Ocean Spray's 1-L juice drinks are up 30% in the U.K. due to a graphics redesign that creates a look of 'elegant simplicity' on the shelf.
Feature Article
| April 30, 1998

Rectangular Spam cans upgrade to BOPP labels

For those of us who can remember the 1950s, being "spammed" has taken on new meaning. This is not something that affects the twentysomething and younger crowd much.
News
| March 31, 1998

Package design 'primes' users on paint primers

New label design and matching in-store merchandising cards make it simpler for customers to select the appropriate Sherwin-Williams paint primer. The well-known Cleveland-based paint manufacturer and distributor worked with brand identity and package design firm Interbrand Gerstman+Meyers (New York, NY) to create a distinctive color-coded design.
News
| February 28, 1998

Twister takes a whole new shape

For its Twister brand juice beverage, Tropicana North America has launched a 1.75-L (59.3-oz) heat-set bottle made of polyethylene terephthalate that the Bradenton, FL, firm describes as "the first heat-set, hot-filled (180°+) rectangular PET bottle" for a juice beverage in the U.S.
The redesigned bags of chopped and shelled walnuts (left) provide a stronger brand identity than did their predecessor (above).
Feature Article
| February 28, 1998

Mariani's sales go nuts following graphic redesign

Richer, more vibrant colors, traditional logo and product viewing window trigger strong sales gains for Mariani, a California nut grower and processor.
News
| December 31, 1997

Bold new look for Valvoline

The Valvoline Co.'s new "global" brand identity began reaching the marketplace this October in the form of DuraBlend, the company's semi-synthetic blend of motor oil.
Feature Article
| October 31, 1997

'Alternative' packs milk sales

In an effort to recapture market share lost to rival beverages, milk processors are turning to more contemporary containers-with strong sales results.
Feature Article
| August 31, 1997

The whole world in its hands

Affecting 146 markets globally, the new redesign of Diet Coke offers more than meets the American eye.
News
| July 31, 1997

Deep skirt delivers strong shelf impact

When El Paso Chile Co. of El Paso, TX, started shipping its dips and salsa, it used a conventional continuous-thread closure on its glass jar. Its chief appeal was a deep skirt that allowed room for plenty of graphics.
Film unwinds from left to righton this horizontal rotary form/film/seal machine. The machine produces about 60 pouches/min. A sa
Feature Article
| June 30, 1997

Stand-up pouch stands tall on the shelf

A first-of-its-kind rotary hf/f/s machine helps Indiana candy and snack maker Golden Stream introduce 30 products in stand-up pouches. Retailers like the ways pouches can be merchandised; consumers like the resealable zipper that's applied in-line.
Sleek, inverted PVC bottles (left) for private-label shampoos and moisturizers won the gold award. Silver went to a tube with a
Feature Article
| April 30, 1997

In the eye of the beholder

Good looks and marketing muscle characterize this year's cosmetics and personal care winners in NACD's annual packaging competition.
News
| February 28, 1997

Designers pick top ten

What will be hot in '97?
News
| September 30, 1996

Dairyland tests Tetra's latest

In August, Dairyworld Foods of Vancouver, British Columbia, Canada, became the first in the world to commercialize a new pouch concept from Tetra Pak Canada (Aurora, Ontario, Canada).
Feature Article
| September 30, 1996

Pack Expo Plus: Seminars, conferences and allied shows

High-tech packaging solutions, new resin technologies, healthcare packaging, and better sealing technologies are just a few of the areas covered in conferences and seminars during Pack Expo week.

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