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Package Design

Structural Design

Package Case Study
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A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.
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Package Case Study
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Castrol bottle gives consumers a hand

Easy pouring and convenient carrying were the key objectives behind a recent package redesign for Castrol in Australia. Extrusion blown of high-density polyethylene like its predecessor, the container costs about 8% more than the bottle it replaces.
Package Case Study
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Box 'Aces' apple maker's test

This year, the Ace Apple Co. ordered 30ꯠ interlocking, “shelf-ready” corrugated cases to pack its apples, tripling last year’s order. The apple grower reports the increased use of the box, as an alternative to a more traditional corrugated case, stems from the enthusiasm of retailers, primarily supermarkets.
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Textured finish is a first

In launching a new beer called Swan Mid, brand manager Brenton Foster of Australia's Swan Brewery wanted a package that would stand out from other beer products.
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'Bottle can' springs from two new technologies

Daiwa Can Co. has created a uniquely hybrid package with its aluminum ‘bottle can.’ A lamination of PET film to aluminum replaces conventional coil coatings.
Although the lightweight, thin-walled bottle requires gentler handling than the glass bottles that Sapporo is accustomed to fill
Package Case Study
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Sapporo turns heads with 'Shot Bottle'

It’s part can and part bottle, and marketers at Sapporo Breweries believe this reclosable aluminum bottle will bring new excitement to a premium brand of beer.
Nabisco's Mini Chips Ahoy! cookie rollout represents the company's most substantial "initiative" into the stand-up pouch.
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Stand-up pouches push the retail envelope

Nabisco rolls out Mini Chips Ahoy! cookies in a resealable stand-up pouch while Patrick Cudahy uses a pouch for frozen, precooked meats. And in Ecuador, an integral straw helps kids sip fruit drinks from a stand-up pouch.
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Positively different battery packaging (sidebar)

A tubular Leap
Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
Package Case Study
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Piping hot packaging

Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.
Package Case Study
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
Materials Product Brief
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Mebane Packaging Group, a Westvaco Corp.: Extended content carton

Westvaco (New York, NY) has designed the ECC™ (extended content carton) to accommodate new FDA labeling requirements while preserving billboard space.

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