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Package Design

Structural Design

Package Case Study
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Cash pops out of Aussie cans

The expression “show me the money” has taken a beverage twist Down Under. That’s where United Distillers & Vintners, part of London, England-based Diageo, has stashed real cash inside select cans of Bundaberg’s Rum & Cola.
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Package Case Study
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Wine bottles go 'green' for Europe

Citing European preference for “green” packaging, and to satisfy local regulatory prohibitions, Canandaigua Brands, Fairport, NY, has switched wine capsules on bottles it ships to Europe.
The top portion of the Squish-Pak! bottle's two-piece closure is removed (below left), revealing the "sipper  protrusion" that m
Package Case Study
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Suiza dairy touts 'squishy' bottle

A soft LDPE bottle and ‘sipper protrusion’ make it easy for kids to hold and drink single-serve milks. Suiza’s Country Fresh dairy introduces two distinct brands of milk in the containers.
Shrink system (above) uses carefully aimed heat guns to provide a can-hugging fit, even for shaped cans of Killian's Red (top).
Package Case Study
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Coors rolls out the barrel can

Pub barrel cans of Coors Killian’s Red are wrapped in heat-shrink OPP at a rate of 250 cans/min by a cut-and-glue labeling system located downstream from the can shaper.
Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
Package Case Study
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Piping hot packaging

Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
Package Case Study
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
Package Case Study
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.
Package Case Study
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Munching at market share

In the U.K.’s highly competitive children’s fromage frais market, Munch Bunch Squeezy Pot Shots use packaging to stand out among the hand-held offerings of these creamy, yogurt-like cultured milk products. Three 40-g (1.41-oz) varieties of the Pot Shots were sold in oval-shaped containers with turn-and-tear openings.
Materials Product Brief
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Mebane Packaging Group, a Westvaco Corp.: Extended content carton

Westvaco (New York, NY) has designed the ECC™ (extended content carton) to accommodate new FDA labeling requirements while preserving billboard space.
Package Case Study
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Controlled gas permeation

Apio's new 7-item line of 12-oz packages of fresh-cut vegetables incorporates the Intellipac™ patch to yield a 17-day shelf life. Tailored to the particular veggie mix, the patch optimizes oxygen ingress and carbon dioxide egress according to prevailing temperatures. Shipping is made iceless.
Package Case Study
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The softer side of Unilever

Just reaching store shelves nationwide is a redesigned package for 100-oz Whisk, All and Surf laundry detergent brands from Greenwich, CT-based Unilever.
Package Case Study
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Paintball packs aim to protect

When Plymouth, MN-based Palco Marketing decided to change the packaging for its water-based paintballs, it teamed with Brookdale Plastics (Plymouth, MN) to create a package that would not only grab the attention of consumers, but also better protect the delicate paintballs.
Package Case Study
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Cookie appeal

In order to broaden its market from the East Coast to the entire U.S., Richmond, VA-based Kathleen’s Bake Shop enlisted the help of Beatley Gravitt Communications (Richmond, VA).

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