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Package Design

Structural Design

Package Case Study
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Singularly premium packs

Since the International Chocolate Co., Salt Lake City, UT, changed the packaging for its Single-Bean Chocolate Bars, the product has become its best-selling item. Tim Bergquist of International Chocolate says the candy’s popularity is due in part to a switch from multipacks to the single bars that the company now sells.
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Package Case Study
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Keeping it simple

Anthony Logistics For Men™, a skin and body care line rolled into the national market at select stores and online catalog sites in October. Market testing revealed that not only did men want products that were fragrance-free and made with natural ingredients such as aloe and wheat, but the packaging had to be easy to use as well.
Package Case Study
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A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.
Package Case Study
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Castrol bottle gives consumers a hand

Easy pouring and convenient carrying were the key objectives behind a recent package redesign for Castrol in Australia. Extrusion blown of high-density polyethylene like its predecessor, the container costs about 8% more than the bottle it replaces.
Package Case Study
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Graphics make poultry pack sizzle

Gerber’s Poultry, a chicken marketer in Kidron, OH, gave its packaging a strong shot of consumer appeal last March when it began using a printed film tightly shrunk over its foam trays of chicken sold at retail.
Package Case Study
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Canisters to rev up sales

Honeywell Consumer Products Group broke with tradition and selected what it calls a first-for-the-category composite can to package its FRAM® X2™ Extended Guard Oil Filters.
Package Case Study
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'Bottle can' springs from two new technologies

Daiwa Can Co. has created a uniquely hybrid package with its aluminum ‘bottle can.’ A lamination of PET film to aluminum replaces conventional coil coatings.
Although the lightweight, thin-walled bottle requires gentler handling than the glass bottles that Sapporo is accustomed to fill
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Sapporo turns heads with 'Shot Bottle'

It’s part can and part bottle, and marketers at Sapporo Breweries believe this reclosable aluminum bottle will bring new excitement to a premium brand of beer.
Nabisco's Mini Chips Ahoy! cookie rollout represents the company's most substantial "initiative" into the stand-up pouch.
Package Case Study
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Stand-up pouches push the retail envelope

Nabisco rolls out Mini Chips Ahoy! cookies in a resealable stand-up pouch while Patrick Cudahy uses a pouch for frozen, precooked meats. And in Ecuador, an integral straw helps kids sip fruit drinks from a stand-up pouch.
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Positively different battery packaging (sidebar)

A tubular Leap
Package Case Study
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Positively different battery packaging

Consumers should get a charge out of the new innovations in battery packaging in which clarity and reclosability top the list of conveniences offered by Rayovac and Leap brand batteries.
Package Case Study
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Piping hot packaging

Sterling Group (New York, NY) helped develop not only the fundamental concept behind Westport, CT-based Hiram Walker’s newest schnapps, but also the packaging.
Embedded with 30 images, this lenticular p-s label is an eye-riveting visual aid on Vermont American's packages for its new Xcha
Package Case Study
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Hardware products renovate with packaging (sidebar)

Lenticular: Imagery in motion
Package Case Study
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.

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