Package Design

Structural Design

Feature Article
| September 30, 1999

Stand-out 'PACs' win recognition

When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
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Feature Article
| June 30, 1999

Food, beverage packaging to star at supermarkets

New packages stand out for major brands like Snapple, Mrs. Butterworth's and Sara Lee at this year's FMI show.
Automatic bagger (right) produces finished packs shown below
Feature Article
| June 30, 1999

Weigher/bagger/labelers shine at Golden Gem

While on-line label printing simplifies inventory, new combination scales and automatic baggers have increased productivity and accuracy for this Florida orange grower.
The RF-sealed blister pack that Polaroid developed for global sales of its I-Zone pocket camera is shown here (left) as it will
Feature Article
| March 31, 1999

Polaroid pictures a perfect pack

Polaroid prepares for the launch of a global product in a global package. The I-Zone instant pocket camera will also test the company's new regional packaging strategy.
New wrappers and shrink tunnels produce a variety of ?premium? landscaping products (right) sold in a shrink-wrapped pack. Eas
Feature Article
| March 31, 1999

Easy Gardener changes its packaging landscape

Improved graphics and a tighter wrap provide stronger shelf presence for rolls of Easy Gardener's landscaping products that are packaged on new wrappers and shrink tunnels.
New packs of Heath?s bird suet (above) offer consumers easy opening. At retail, they can stand on the shelf, offer appealing gra
Feature Article
| February 28, 1999

Flexible materials earn Green Globe Award

Heath Manufacturing wins a Green Globe Award from the Flexible Packaging Assn. for a bird suet cake package that uses less material than its predecessor. New equipment increases productivity while saving labor costs.
New packages bearing the Member?s Mark logo have been available for several months. Many of the early packages use flexible ma
Feature Article
| October 31, 1998

Sam's Club product labels turn private

Long known for presenting national-brand merchandise, Wal-Mart's Sam's Club introduces new private-label Member's Mark line, in everything from soup to jeans.
Near the head of the line, the black bowls in their carrier plates pass beneath the twin hoppers (left) of the filling station.
Feature Article
| October 31, 1998

Nut bowl offers microwavability and more

Plastic bowl for nuts and snacks is microwavable, reclosable and convenient. Barrier materials extend shelf life, and footed bottom allows stand-up on-shelf display.
Feature Article
| September 30, 1998

Aseptic PE/EVOH/PE bottles hold shelf-stable infant formula

Infant formula isn't a category where you normally find a lot of packaging innovation. But this summer has brought us two interesting packaging advances in the "mother's milk" replacement business.
Galderma?s MetroCream is now available in a reclosable clamshell package so patients can test at the doctor?s office and reclos
Feature Article
| September 30, 1998

An open-and-shut case for reclosability

Pharmaceutical company Galderma Laboratories switches to a reclosable clamshell for its sample size of prescription topical medicines that's 35% cheaper than before.
Materials Product Brief
| July 31, 1998

Clear squeezable tube

The Clearly Superior tube from Tubed Products (Easthampton, MA) allows health and beauty product manufacturers to maximize shelf impact by displaying their product in a PE package with clarity approaching that of PET.
Feature Article
| July 31, 1998

Best of Brand Design honored

Sponsored by the newly renamed Brand Design Assn., the 1998 Gold Awards competition honored outstanding package design from around the world.
Sold to school foodservice programs in five states, these fresh apples in MAP pouches are a big hit with students
Feature Article
| June 30, 1998

Apple and tortilla packs break the foodservice routine

Fresh, sliced apples for school foodservice customers and tortillas for hotel and restaurant kitchens both come in packages that look like they were lifted from a retail setting.
To help the company make the package design conversion, Interbrand Gerstman+Meyers tailored its Brand Wizard software program fo
Feature Article
| May 31, 1998

Multinational pharmaceutical maker designs standards

Newly merged Hoechst Marion Roussel gets design help to unify the look of primary packages produced anywhere in the world. Package type and size standards are the next step.
Marketers at Ocean Spray felt their former 1-L brick carton (above left) used too many graphic elements. The redesigned look (ab
Feature Article
| April 30, 1998

Graphics juice up Ocean Spray's drink cartons

Sales of Ocean Spray's 1-L juice drinks are up 30% in the U.K. due to a graphics redesign that creates a look of 'elegant simplicity' on the shelf.

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