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Package Design

Structural Design

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Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
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Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.
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Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
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Sweet success for ice cream packs

Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
Harley-Davidson uses molded pulp to help protect shipments of motorcycle parts and accessories, as shown (above) by packaging en
Package Case Study
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Molded pulp benefits beer, motorcycle parts shipments

Harley-Davidson and Merchant Direct discussed how they ride the advantages of molded pulp at IMPEPA’s late-September seminar.
David Van de Velde (shown above) could be called the 'curator' of the Vincent Van Gogh line of spirits. The vodka bottles (right
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Vodka served at this art gallery

In the premium spirits category, Luctor shows Dutch heritage through extravagant decorating of Vincent Van Gogh vodkas, gin and a liqueur. Gallery graphics require 16 colors involving suppliers in five European countries.
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Carnation relaunches Coffee-mate

A new curvy-shaped, high-density polyethylene jar, decorated by a heat-shrunk roll-on label, is carrying Carnation Coffee-mate® to the marketplace.
Shrink system (above) uses carefully aimed heat guns to provide a can-hugging fit, even for shaped cans of Killian's Red (top).
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Coors rolls out the barrel can

Pub barrel cans of Coors Killian’s Red are wrapped in heat-shrink OPP at a rate of 250 cans/min by a cut-and-glue labeling system located downstream from the can shaper.
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Baking soda shake up

The Arm & Hammer Div. of Church & Dwight now offers its all-natural baking soda in a waterproof “sink-side” container that is an alternative to its venerable 59¢ paperboard “Yellow Box.” The 12-oz white pigmented high-density polyethylene container, which keeps water out, allows consumers to keep baking soda closer to the sink.
Package Case Study
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Triarc goes triangular

White Plains, NY-based Triarc Beverage Corp. has introduced Mistic® Zotics™, a line of exotically flavored, all-natural drinks packaged in distinctive three-sided bottles.
Package Case Study
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Singularly premium packs

Since the International Chocolate Co., Salt Lake City, UT, changed the packaging for its Single-Bean Chocolate Bars, the product has become its best-selling item. Tim Bergquist of International Chocolate says the candy’s popularity is due in part to a switch from multipacks to the single bars that the company now sells.
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Keeping it simple

Anthony Logistics For Men™, a skin and body care line rolled into the national market at select stores and online catalog sites in October. Market testing revealed that not only did men want products that were fragrance-free and made with natural ingredients such as aloe and wheat, but the packaging had to be easy to use as well.
Package Case Study
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A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.
Package Case Study
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Castrol bottle gives consumers a hand

Easy pouring and convenient carrying were the key objectives behind a recent package redesign for Castrol in Australia. Extrusion blown of high-density polyethylene like its predecessor, the container costs about 8% more than the bottle it replaces.
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Box 'Aces' apple maker's test

This year, the Ace Apple Co. ordered 30ꯠ interlocking, “shelf-ready” corrugated cases to pack its apples, tripling last year’s order. The apple grower reports the increased use of the box, as an alternative to a more traditional corrugated case, stems from the enthusiasm of retailers, primarily supermarkets.

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