Package Design

Structural Design

Package Case Study
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Quicken capitalizes on brand equity

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.
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Package Case Study
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Baking soda shake up

The Arm & Hammer Div. of Church & Dwight now offers its all-natural baking soda in a waterproof “sink-side” container that is an alternative to its venerable 59¢ paperboard “Yellow Box.” The 12-oz white pigmented high-density polyethylene container, which keeps water out, allows consumers to keep baking soda closer to the sink.
Package Case Study
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Triarc goes triangular

White Plains, NY-based Triarc Beverage Corp. has introduced Mistic® Zotics™, a line of exotically flavored, all-natural drinks packaged in distinctive three-sided bottles.
Package Case Study
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Singularly premium packs

Since the International Chocolate Co., Salt Lake City, UT, changed the packaging for its Single-Bean Chocolate Bars, the product has become its best-selling item. Tim Bergquist of International Chocolate says the candy’s popularity is due in part to a switch from multipacks to the single bars that the company now sells.
Package Case Study
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Keeping it simple

Anthony Logistics For Men™, a skin and body care line rolled into the national market at select stores and online catalog sites in October. Market testing revealed that not only did men want products that were fragrance-free and made with natural ingredients such as aloe and wheat, but the packaging had to be easy to use as well.
Package Case Study
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A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.
Package Case Study
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Castrol bottle gives consumers a hand

Easy pouring and convenient carrying were the key objectives behind a recent package redesign for Castrol in Australia. Extrusion blown of high-density polyethylene like its predecessor, the container costs about 8% more than the bottle it replaces.
Package Case Study
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Box 'Aces' apple maker's test

This year, the Ace Apple Co. ordered 30ꯠ interlocking, “shelf-ready” corrugated cases to pack its apples, tripling last year’s order. The apple grower reports the increased use of the box, as an alternative to a more traditional corrugated case, stems from the enthusiasm of retailers, primarily supermarkets.
Package Case Study
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Textured finish is a first

In launching a new beer called Swan Mid, brand manager Brenton Foster of Australia's Swan Brewery wanted a package that would stand out from other beer products.
Package Case Study
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Cash pops out of Aussie cans

The expression “show me the money” has taken a beverage twist Down Under. That’s where United Distillers & Vintners, part of London, England-based Diageo, has stashed real cash inside select cans of Bundaberg’s Rum & Cola.
Package Case Study
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Wine bottles go 'green' for Europe

Citing European preference for “green” packaging, and to satisfy local regulatory prohibitions, Canandaigua Brands, Fairport, NY, has switched wine capsules on bottles it ships to Europe.
The top portion of the Squish-Pak! bottle's two-piece closure is removed (below left), revealing the "sipper  protrusion" that m
Package Case Study
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Suiza dairy touts 'squishy' bottle

A soft LDPE bottle and ‘sipper protrusion’ make it easy for kids to hold and drink single-serve milks. Suiza’s Country Fresh dairy introduces two distinct brands of milk in the containers.
Shrink system (above) uses carefully aimed heat guns to provide a can-hugging fit, even for shaped cans of Killian's Red (top).
Package Case Study
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Coors rolls out the barrel can

Pub barrel cans of Coors Killian’s Red are wrapped in heat-shrink OPP at a rate of 250 cans/min by a cut-and-glue labeling system located downstream from the can shaper.
Package Case Study
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First pasterized, wide-mouth PET

A heat-set PET jar from Vlasic Foods Intl., Cherry Hill, NJ. is produced by Schmalbach-Lubeca. The jar is said to be the first commercial pasteurizable wide-mouth PET food jar.
Informative for consumers, Pass and Seymore/Legrand's design is integrated from the point-of-purchase display through the packag
Package Case Study
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Hardware products renovate with packaging

Packaging seen at the National Hardware Show ranged from consumer-friendly packaging for data comm products to innovative film cubes for potting soil. The softer side of hardware was seen in a trend toward products packaged for females and light do-it-yourselfers.

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