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Package Design

Structural Design

Package Case Study
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Quicken capitalizes on brand equity

In August, Mountain View, CA-based Intuit Inc. rolled out nationwide its line of Quicken® 2001 financial software products in a redesigned package.
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Package Case Study
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Regal solution protects bottles

Chalone Vineyard of Napa, CA, is the first to benefit from a new molded fiber technology called PulpFusion. Regale claims it can reduce costs by 80% and lead time by 90% compared to other molded fiber technologies.
Package Case Study
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Getting a handle on salsa packaging

In April, Frito-Lay rolled out its Tostitos™ brand salsa in a 28-oz plastic jug that features an integral handle and a wide-mouth closure. According to David Miller, senior technologist with Plano, TX-based Frito-Lay Corp., the multilayer polypropylene bottle is coextrusion-blown by Continental Plastic Containers (Irving, TX) and incorporates an ethylene vinyl alcohol barrier.
Package Case Study
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Sargento to debut in-line slider

In January, Sargento Foods, Plymouth, WI, will become the first user of the Hefty® Slide-Rite® reclosure system on a package produced on a form/fill/seal machine.
Package Case Study
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Reclosable fitment cashes in for Arm & Hammer

To eliminate the possibility of having opened packages on store shelves, Church & Dwight Co., maker of Arm & Hammer® products, decided to change the packaging for its Carpet and Room Deodorizer.
Package Case Study
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Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
Package Case Study
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Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.
Package Case Study
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Packaging even a mother could love

For the first time in 40 years, Procter & Gamble, with the help of design consultancy Libby Perszyk Kathman Inc. (Cincinnati, OH), has created a new contemporary brand identity for its Pampers line of products.
Package Case Study
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Sweet success for ice cream packs

Since the 1920s, Baldwin Ice Cream has graced the shelves of grocery store freezers. Now, in its first major update since 1994, Baldwin is freshening up both the look and feel of its package with the help of design group MackeySzar (Minneapolis, MN).
Package Case Study
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Box 'Aces' apple maker's test

This year, the Ace Apple Co. ordered 30ꯠ interlocking, “shelf-ready” corrugated cases to pack its apples, tripling last year’s order. The apple grower reports the increased use of the box, as an alternative to a more traditional corrugated case, stems from the enthusiasm of retailers, primarily supermarkets.
Package Case Study
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Textured finish is a first

In launching a new beer called Swan Mid, brand manager Brenton Foster of Australia's Swan Brewery wanted a package that would stand out from other beer products.
Package Case Study
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Cash pops out of Aussie cans

The expression “show me the money” has taken a beverage twist Down Under. That’s where United Distillers & Vintners, part of London, England-based Diageo, has stashed real cash inside select cans of Bundaberg’s Rum & Cola.
Package Case Study
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Wine bottles go 'green' for Europe

Citing European preference for “green” packaging, and to satisfy local regulatory prohibitions, Canandaigua Brands, Fairport, NY, has switched wine capsules on bottles it ships to Europe.
The top portion of the Squish-Pak! bottle's two-piece closure is removed (below left), revealing the "sipper  protrusion" that m
Package Case Study
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Suiza dairy touts 'squishy' bottle

A soft LDPE bottle and ‘sipper protrusion’ make it easy for kids to hold and drink single-serve milks. Suiza’s Country Fresh dairy introduces two distinct brands of milk in the containers.
Shrink system (above) uses carefully aimed heat guns to provide a can-hugging fit, even for shaped cans of Killian's Red (top).
Package Case Study
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Coors rolls out the barrel can

Pub barrel cans of Coors Killian’s Red are wrapped in heat-shrink OPP at a rate of 250 cans/min by a cut-and-glue labeling system located downstream from the can shaper.

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