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Package Design

Structural Design

Church & Dwight's complex, two-layer top label deftly balances high-speed application, consumer convenience and food-grade TE re
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Over-the-top effort solves TE challenges

Arm & Hammer’s p-s TE label for its new HDPE shaker bottle of baking soda uses two types of adhesives. The duo performs tamper-evidence while it meets regulatory requirements for foods.
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A rigid primary package guards against breakage and moisture damage.
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Effervescent tablets go 'Airborne' in tubes

Knight-McDowell Labs’ quest for an alternative to foil packaging for its effervescent tablets led to a rigid, polypropylene injection-molded container.
The bagged hip stem is twisted into place into an undercut in the inner tray (above). This secures the metal part for distributi
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Redesign puts twist into 'hip' trays

Smith & Nephew’s redesigned packaging for hip stems puts a product-securing twist to PETG trays, while foam inserts also keep the metal product secure.
The new look for Remedent's tooth-and-gumbrush packaging includes a clear PETG tube, PS base and top, and colorful labels for in
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Remedent's new package turns heads

Manufacturer of an unconventional toothbrush addresses consumer requests and increases sales with a switch from blister packaging to a clear PETG tube.
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Tressa touts 'tri' container

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.
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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
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Eggs-actly

On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: “Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly.” The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.
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P&G moisturizer sold in RPET

A clear clamshell made of recycled polyethylene terephthalate helps showcase the newest Oil of Olay® moisturizer from Cincinnati-based Procter & Gamble. Thermoformed by Creative Forming (Ripon, WI), the clamshell recently earned an award in the Roll-fed/Consumer Housewares category in the 11th annual thermoforming competition sponsored by the Society of Plastics Engineers.
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Sargento to debut in-line slider

In January, Sargento Foods, Plymouth, WI, will become the first user of the Hefty® Slide-Rite® reclosure system on a package produced on a form/fill/seal machine.
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Reclosable fitment cashes in for Arm & Hammer

To eliminate the possibility of having opened packages on store shelves, Church & Dwight Co., maker of Arm & Hammer® products, decided to change the packaging for its Carpet and Room Deodorizer.
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Teardrop shape comes to cans

“We’ve seen what our friends across the pond have been doing with shaped cans, so why not us?” That’s how Norm Nieder, director of packaging technologies at St. Louis-based Anheuser-Busch, explains the launch of Michelob and Michelob Light in 16-oz contoured cans.
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Colorful redesign proves just plain nutty

When Bailey Design Group (Plymouth Meeting, PA) began redesigning the 60-year-old package for Goldenberg’s Peanut Chews, consultants there felt a break with the past was necessary.

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