Package Design

Structural Design

Package Case Study
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Fresh pasta maker romances long shelf life (sidebar)

Serving sauce for Sargento
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Romance Foods produces filled and unfilled cooked pasta and sauces (above). Packaged pasta goes through a microwave/convection p
Package Case Study
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Fresh pasta maker romances long shelf life

Romance Foods pasteurizes its cooked, packaged pastas using a combination microwave/convection oven to achieve 75-day refrigerated shelf life.
Since new labels and a large plastic cap were made part of the package, the container has much better impact on display. Inset s
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New look for oyster packs

Induction-sealing is a key element in Minterbrook’s redesigned oyster package. Shelf life is extended, tamper evidence improved, and costs cut.
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Club stores applaud multipack

When club store managers told Del Monte Foods that they wanted canned fruits and vegetables in multipacks more elegant than the ring carrier arrangement they’d been receiving, Del Monte responded.
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Pack gains Annie's approval

Annie’s® Homegrown Inc. in September introduced Microwavable Single Servings Mac & Cheese Meals in a “dual pouch” that holds organically grown macaroni in one pouch and powdered cheese sauce in a second, smaller pouch.
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Tressa touts 'tri' container

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.
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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
Package Case Study
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
Package Case Study
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Eggs-actly

On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: “Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly.” The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.
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P&G moisturizer sold in RPET

A clear clamshell made of recycled polyethylene terephthalate helps showcase the newest Oil of Olay® moisturizer from Cincinnati-based Procter & Gamble. Thermoformed by Creative Forming (Ripon, WI), the clamshell recently earned an award in the Roll-fed/Consumer Housewares category in the 11th annual thermoforming competition sponsored by the Society of Plastics Engineers.
Package Case Study
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Bags are a natural for organic cereals

In May, 2000, Barbara’s Bakery, a Petaluma, CA-based natural foods maker, began using oriented polypropylene “eco” bags to sell family-sized packages of its Organic Shredded Oats and Organic Puffins cereals.
Package Case Study
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Switch to PET brings icy look

United Distillers & Vintners recently replaced glass with polyethylene terephthalate for 200-mL (6.76-oz) bottles of its TGI Friday’s® On the Rocks line of ready-to-drink cocktails. The custom bottles are injection/stretch blow molded by Schmalbach-Lubeca.
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Kraft-y bottle wins accolades

Kraft Food Services, Glenview, IL, was honored in October with the Package of the Year award from the Atlanta-based Assn. of Dressings and Sauces. Kraft’s patented wide-mouth, high-density polyethylene 1-gal jug includes a handle featuring a thumbprint and finger-grip for easy gripping, along with a screw cap and a pouring-friendly design.

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