Package Design

Structural Design

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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
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New line helps repackaging pay off (sidebar)

Closure/container combo
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Universal connector for syrup bags

Plano, TX-based Dr Pepper/Seven Up was instrumental in the development of a new connector spout on syrup bags. Designed for soft drink dispensing systems, the spout could make life a lot easier for bottlers and foodservice institutions across the country.
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
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Pack gains Annie's approval

Annie’s® Homegrown Inc. in September introduced Microwavable Single Servings Mac & Cheese Meals in a “dual pouch” that holds organically grown macaroni in one pouch and powdered cheese sauce in a second, smaller pouch.
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Prize figures are 'capped'

São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.
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Wine labels offer taste of the country

Beginning in November, Wollersheim Winery, Prairie Du Sac, WI, began replacing the gray labels and capsules (photo, right) on 11 of its popular wines with new color-coordinated and graphically appealing alternatives (photo, left).
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Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
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Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
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Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
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A 'greener' way to decorate

VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.
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PET paint can is a first

Kalon Decorative Products of Birstall, England, is believed to be the first to offer oil-based paints in a one-piece polyethylene terephthalate lever-lid container.

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