Package Design

Structural Design

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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
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New double-bag system in Japan

An unusual double-bag system is being used for delivery of liquid for enteral nutrition in various Japanese hospitals. The system includes an aseptically filled inner Elopouch® bag, the kind often used for UHT milks.
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A 'greener' way to decorate

VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.
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PET paint can is a first

Kalon Decorative Products of Birstall, England, is believed to be the first to offer oil-based paints in a one-piece polyethylene terephthalate lever-lid container.
Church & Dwight's complex, two-layer top label deftly balances high-speed application, consumer convenience and food-grade TE re
Package Case Study
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Over-the-top effort solves TE challenges

Arm & Hammer’s p-s TE label for its new HDPE shaker bottle of baking soda uses two types of adhesives. The duo performs tamper-evidence while it meets regulatory requirements for foods.
A rigid primary package guards against breakage and moisture damage.
Package Case Study
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Effervescent tablets go 'Airborne' in tubes

Knight-McDowell Labs’ quest for an alternative to foil packaging for its effervescent tablets led to a rigid, polypropylene injection-molded container.
The bagged hip stem is twisted into place into an undercut in the inner tray (above). This secures the metal part for distributi
Package Case Study
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Redesign puts twist into 'hip' trays

Smith & Nephew’s redesigned packaging for hip stems puts a product-securing twist to PETG trays, while foam inserts also keep the metal product secure.
The new look for Remedent's tooth-and-gumbrush packaging includes a clear PETG tube, PS base and top, and colorful labels for in
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Remedent's new package turns heads

Manufacturer of an unconventional toothbrush addresses consumer requests and increases sales with a switch from blister packaging to a clear PETG tube.
Package Case Study
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Tressa touts 'tri' container

To promote its line of Complexes™ hair-care offerings, Tressa, Inc. is selling 3-oz trial packs unitized in what Tressa calls its “TryPack.”Supplied by TricorBraun (St.
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Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
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An organic original

Sweet Organics, a new line of organic snacks from Seasons’ Enterprises, is setting a precedent in the growing market of organic sweets. To help develop a totally new brand identity for his company’s snacks, president Michael Season called on longtime partner Maddock Douglas (Elmhurst, IL).
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Sticking with tradition

Red Gold, Inc. turned to design consultancy Libby Perszyk Kathman (Cincinnati, OH) to revitalize the packaging for its line of canned tomato and tomato-based products.
Package Case Study
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Creating a softer side for Softsoap

In a shift from the traditional straight lines of the old Softsoap® container, Colgate, with the help of IDI (New York, NY), has changed the look of its hand soap package to give it a rounder and softer appearance.
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Eggs-actly

On Nov. 30, 2000, Food and Drug Administration issued a final regulation requiring safe handling instructions on egg cartons. Within nine months, egg cartons must bear the following statement: “Safe Handling Instructions: To prevent illness from bacteria, keep eggs refrigerated, cook eggs until yolks are firm and cook foods containing eggs thoroughly.” The regulation also requires that eggs delivered to retail establishments be promptly refrigerated at 45°F or lower.

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