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Package Design

Structural Design

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Pack gains Annie's approval

Annie’s® Homegrown Inc. in September introduced Microwavable Single Servings Mac & Cheese Meals in a “dual pouch” that holds organically grown macaroni in one pouch and powdered cheese sauce in a second, smaller pouch.
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Prize figures are 'capped'

São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.
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Wine labels offer taste of the country

Beginning in November, Wollersheim Winery, Prairie Du Sac, WI, began replacing the gray labels and capsules (photo, right) on 11 of its popular wines with new color-coordinated and graphically appealing alternatives (photo, left).
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Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
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Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
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Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
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New double-bag system in Japan

An unusual double-bag system is being used for delivery of liquid for enteral nutrition in various Japanese hospitals. The system includes an aseptically filled inner Elopouch® bag, the kind often used for UHT milks.
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A 'greener' way to decorate

VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.
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PET paint can is a first

Kalon Decorative Products of Birstall, England, is believed to be the first to offer oil-based paints in a one-piece polyethylene terephthalate lever-lid container.
The Milwaukee County House of Correction produces meals in reusable trays like these in an unusual wrap and shrink process. The
Package Case Study
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Correctional facility bars wasted food, materials

A specially developed film applied to reusable trays on a heat-shrink machine helps the Milwaukee County House of Correction provide inmates with a tamper-evident package that reduces wasted food and packaging materials.
A rigid primary package guards against breakage and moisture damage.
Package Case Study
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Effervescent tablets go 'Airborne' in tubes

Knight-McDowell Labs’ quest for an alternative to foil packaging for its effervescent tablets led to a rigid, polypropylene injection-molded container.
The bagged hip stem is twisted into place into an undercut in the inner tray (above). This secures the metal part for distributi
Package Case Study
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Redesign puts twist into 'hip' trays

Smith & Nephew’s redesigned packaging for hip stems puts a product-securing twist to PETG trays, while foam inserts also keep the metal product secure.
The new look for Remedent's tooth-and-gumbrush packaging includes a clear PETG tube, PS base and top, and colorful labels for in
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Remedent's new package turns heads

Manufacturer of an unconventional toothbrush addresses consumer requests and increases sales with a switch from blister packaging to a clear PETG tube.

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