Package Design

Structural Design

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Evian's 'Nomad' travels to the U.S.

S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.
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Package Case Study
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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.
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Package Case Study
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
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New line helps repackaging pay off (sidebar)

Closure/container combo
The Milwaukee County House of Correction produces meals in reusable trays like these in an unusual wrap and shrink process. The
Package Case Study
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Correctional facility bars wasted food, materials

A specially developed film applied to reusable trays on a heat-shrink machine helps the Milwaukee County House of Correction provide inmates with a tamper-evident package that reduces wasted food and packaging materials.
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Fresh pasta maker romances long shelf life (sidebar)

Serving sauce for Sargento
Romance Foods produces filled and unfilled cooked pasta and sauces (above). Packaged pasta goes through a microwave/convection p
Package Case Study
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Fresh pasta maker romances long shelf life

Romance Foods pasteurizes its cooked, packaged pastas using a combination microwave/convection oven to achieve 75-day refrigerated shelf life.
Since new labels and a large plastic cap were made part of the package, the container has much better impact on display. Inset s
Package Case Study
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New look for oyster packs

Induction-sealing is a key element in Minterbrook’s redesigned oyster package. Shelf life is extended, tamper evidence improved, and costs cut.
Package Case Study
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Club stores applaud multipack

When club store managers told Del Monte Foods that they wanted canned fruits and vegetables in multipacks more elegant than the ring carrier arrangement they’d been receiving, Del Monte responded.
Package Case Study
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Pack gains Annie's approval

Annie’s® Homegrown Inc. in September introduced Microwavable Single Servings Mac & Cheese Meals in a “dual pouch” that holds organically grown macaroni in one pouch and powdered cheese sauce in a second, smaller pouch.
Package Case Study
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Prize figures are 'capped'

São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.
Package Case Study
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Wine labels offer taste of the country

Beginning in November, Wollersheim Winery, Prairie Du Sac, WI, began replacing the gray labels and capsules (photo, right) on 11 of its popular wines with new color-coordinated and graphically appealing alternatives (photo, left).
Package Case Study
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Musical graphics

Korbel Champagne Cellars and musician Kenny G have teamed up to offer a special bottle of champagne for Valentine’s Day. This “artist series” vintage from Geyserville, CA-based Korbel features Kenny G’s artwork on its label, which was designed by HKA (San Francisco, CA).
Package Case Study
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Holiday designs lift spirits

William Grant & Sons, U.S. distributor of beverages such as Dry Sack Sherry, and Licor 43, called on Bailey Design Group (Plymouth Meeting, PA) to design specialized packaging for its products just in time for the holidays.
Package Case Study
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Updated olive oil label

In a change from the days when its olive oil was sold from the back of a truck in the farmer’s market, Calio Groves decided to update the look of its V.G.

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