Package Design

Structural Design

Package Case Study
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
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Package Case Study
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
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Package Case Study
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Non-food flexible packs devour awards

FPA recognizes a multilayer p-s ‘book’ label for cleaners, a plastic header bag, a resealable stand-up pouch, a high-barrier industrial wrap, formable and peelable webs for a medical package, and a CR reclosable bag for pharmaceuticals.
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Package Case Study
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
Package Case Study
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Diners find film packs ideal for every meal course (sidebar)

Produce packs win two
Package Case Study
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Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.
Package Case Study
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Costco bags gravure honors

A bag holding 4 lb of four-cheese ravioli was the Best of Show winner in the recent packaging competition sponsored by the Packaging & Label Gravure Assn.
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Package Case Study
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Diners find film packs ideal for every meal course

From soups and salads to poultry, foods of all types become winners at the market—and in the 2000 Flexible Packaging Assn. competition.
Package Case Study
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Dial dispenses foamy hand wash

This month, Dial Corp.’s new Dial Complete Foaming Hand Wash will be available nationwide at retail. The antibacterial liquid formulation combines with a multi-component pump to dispense as a foam.
Package Case Study
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Pillsbury: No tear strip waffling

Catering to consumer convenience, Minneapolis-based Pillsbury introduced early this year a new, resealable package for its Hungry Jack Frozen Waffles. The 10-, 16-, and 24-count packs use a resealable tape made from a 3.2-mil polypropylene substrate coated with an FDA-compliant, pressure-sensitive freezer-grade adhesive that resists moisture and is suitable for the freezer.
Package Case Study
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Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.
Package Case Study
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Home-style design

A move from the restaurant table to the grocery freezer prompted Boston Market Homestyle Frozen entrée maker Heinz Frozen Food to contact Lipson Alport Glass & Associates (Cincinnati, OH) to design a carton that reinforces home-style ambiance, quality ingredients, and strong appetite appeal.
Package Case Study
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
Package Case Study
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
Package Case Study
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.

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