Package Design

Structural Design

Package Case Study
|

Contoured bottle 'clearly' fits

In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.
E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
Package Case Study
|

MAP for cooked ground beef

Inspired by bagged salad mixes, Farmland National Beef of Kansas City, MO, has launched three seasoned varieties of fully cooked ground beef in zippered bags with a 30-day refrigerated shelf life.
Package Case Study
|

Holographics provide sweet rewards

Whether it’s winning accolades from consumers or from two of Canada’s prestigious National Packaging Competition awards, the packaging for Cadbury Crunchie and Crispy Crunch candy bars keeps shining.
Package Case Study
|

Spalding's 'outrageous metal' box

XFL footballs from Spalding Sports Worldwide, Inc., kick up a notch the on-shelf presence of pigskin packaging. The Chicopee, MA, sporting goods company introduced a seven-item line of XFL footballs in late ’00, ahead of the league’s February debut.
Package Case Study
|

Beverage shines in metallic label

Though the metallized biaxially oriented polypropylene labels chosen by Energy Brands for its new 32-oz Glacéau Fruitwater cost more than paper versions, J.
Package Case Study
|

Allergan's bottle is a real eye opener

Allergan, an Irvine, CA-based global health care company that specializes in eye care and pharmaceutical products, has repackaged its Complete-brand multipurpose solution for soft contact lenses in a dramatically different way.
Package Case Study
|

Combo packets go on display

Portion Pac Inc. (PPI), Mason, OH, introduced in September ’00 shelf display units of its “Squeezers” PB&J packets. Designed graphically and structurally by The Marlin Co.
Package Case Study
|

Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
A maintenance worker places the new Smart Sac Stand-up Pouch inside the Smart Box containing unit for proportioning and dispensi
Package Case Study
|

Company gets 'smart' with flexibles

A specially designed stand-up pouch helps this manufacturer of cleaning chemicals provide consumers with greater convenience and efficiency.
Package Case Study
|

Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
Package Case Study
|

Heinz speeds oval container to market (sidebar)

Heinz ‘Pounces’ on resealable pouch
Package Case Study
|

Dial dispenses foamy hand wash

This month, Dial Corp.’s new Dial Complete Foaming Hand Wash will be available nationwide at retail. The antibacterial liquid formulation combines with a multi-component pump to dispense as a foam.
Package Case Study
|

Pillsbury: No tear strip waffling

Catering to consumer convenience, Minneapolis-based Pillsbury introduced early this year a new, resealable package for its Hungry Jack Frozen Waffles. The 10-, 16-, and 24-count packs use a resealable tape made from a 3.2-mil polypropylene substrate coated with an FDA-compliant, pressure-sensitive freezer-grade adhesive that resists moisture and is suitable for the freezer.
Package Case Study
|

Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.
Package Case Study
|

Home-style design

A move from the restaurant table to the grocery freezer prompted Boston Market Homestyle Frozen entrée maker Heinz Frozen Food to contact Lipson Alport Glass & Associates (Cincinnati, OH) to design a carton that reinforces home-style ambiance, quality ingredients, and strong appetite appeal.

Pages

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.