Package Design

Structural Design

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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
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A maintenance worker places the new Smart Sac Stand-up Pouch inside the Smart Box containing unit for proportioning and dispensi
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Company gets 'smart' with flexibles

A specially designed stand-up pouch helps this manufacturer of cleaning chemicals provide consumers with greater convenience and efficiency.
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
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Heinz speeds oval container to market (sidebar)

Heinz ‘Pounces’ on resealable pouch
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Redesign spices up seasoning's image

By switching from glass jars, the traditional vehicle for spices, to a 300x200 composite can from Sonoco (Hartsville, SC), Restaurant LuLu in San Francisco was able to project a more upscale image for its spices.
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Limited 'edition,' unlimited help

Distiller and importer David Sherman Corp. often relies on distributors like Saxco to help create packaging for new products. Premium, hand-packaged bourbon is no exception.
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Richards Packaging wins for combo pack

An unusual two-chamber bottle for Diamond Magic Chemical Ltd., Brampton, Ontario, Canada, won Best of Show in the annual packaging competition of the National Assn. of Container Distributors (Philadelphia, PA). Winning distributor is Richards Packaging (Brampton, Ontario, Canada).
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Cap combines clarity and barrier

Special ingredients give Eleganzza lipstick extended-wear properties. Only a cap molded of the right copolyester can protect those ingredients yet still allow lipstick colors to shine through.
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WPO lauds 'Dream Steam'

The “best-of-show” President’s Award in the WorldStar 2000 packaging competition, sponsored by the World Packaging Organisation, went to a concept known as “Dream Steam.” Developed by flexible film converter Wipf AG (Volketswil, Switzerland) and food R&D company Creative New Food (Eglisau, Switzerland), Dream Steam is a three-component package that makes it possible to combine fresh vegetables and a fresh protein—meat, fish, or poultry—in one cook-in container.
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Dole debuts in barrier-coated bottles

The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.
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Spalding pumps up b-ball packaging

Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.

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