Package Design

Structural Design

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Home-style design

A move from the restaurant table to the grocery freezer prompted Boston Market Homestyle Frozen entrée maker Heinz Frozen Food to contact Lipson Alport Glass & Associates (Cincinnati, OH) to design a carton that reinforces home-style ambiance, quality ingredients, and strong appetite appeal.
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
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Amboy touts single-serve cheese

Amboy Specialty Foods’ Poucheze is a 3-oz shelf-stable pouch of pourable cheese that provides a foodservice alternative to single-serve cups, larger pouches or #10 cans.
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Evian's 'Nomad' travels to the U.S.

S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.
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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.
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Decorating, market goals make glass winners

Clear Choice winners for 2000 reinforce the premium image of glass containers. Winners also employ costly decorating, including applied ceramic labeling and heat-transfer labels.
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New line helps repackaging pay off (sidebar)

Closure/container combo
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Universal connector for syrup bags

Plano, TX-based Dr Pepper/Seven Up was instrumental in the development of a new connector spout on syrup bags. Designed for soft drink dispensing systems, the spout could make life a lot easier for bottlers and foodservice institutions across the country.
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Campbell reshapes bowl

Campbell Soup Co., Camden, NJ, hopes to bowl consumers over with a new design for “Soup to go!” that’s taller, slimmer and curvier than the ubiquitous microwavable bowls it debuted in summer ’99. Soup to go! was re-introduced in a new bowl starting last August.
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.

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