Package Design

Structural Design

Package Case Study
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Packaging mirrors free-spirited consumers

In an extensive redesign of its Salon Selectives line, Unilever’s Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives’ brand director.
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Introductory design for teen girls

When Caboodles The Teen Brand, Plano, IL, decided to enter the fast-paced bath and body market, its packaging ideas went to Expac Corp. (Montvale, NJ).
Package Case Study
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
Package Case Study
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Wine label evokes Chilean heritage

Franciscan Estate, a St. Helena, CA-based winery, wanted to “create a story” for Primus, its premium Chilean red table wine. To achieve that, the winery turned to Michael Osborne Design (San Francisco, CA) to create a label that would evoke a sense of the vintage’s rich Chilean heritage.
Package Case Study
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Dialing into new packaging

Variotec Innovative Packaging Systems (Kaufbeuren, Germany) has launched a new dispensing concept called Dialpack. First used in Germany in 1999 for Variotec’s own Variosun brand sunscreen, the Dialpack system allows consumers to select their preferred level of SPF protection between every application. A dial on the front panel of the polypropylene “bottle” can be adjusted to meet specific sunscreen needs.
Package Case Study
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New double-bag system in Japan

An unusual double-bag system is being used for delivery of liquid for enteral nutrition in various Japanese hospitals. The system includes an aseptically filled inner Elopouch® bag, the kind often used for UHT milks.
Package Case Study
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A 'greener' way to decorate

VOSS of Oslo, Norway, is the first beverage plant licensee of RevTech’s Envirogluv™ glass decorating technology. In fact, it’s the first application of the technology used by a packager other than Revlon, RevTech’s former parent company, which has used it on glass containers of nail polish and makeup for several years.
Package Case Study
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PET paint can is a first

Kalon Decorative Products of Birstall, England, is believed to be the first to offer oil-based paints in a one-piece polyethylene terephthalate lever-lid container.
The Milwaukee County House of Correction produces meals in reusable trays like these in an unusual wrap and shrink process. The
Package Case Study
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Correctional facility bars wasted food, materials

A specially developed film applied to reusable trays on a heat-shrink machine helps the Milwaukee County House of Correction provide inmates with a tamper-evident package that reduces wasted food and packaging materials.
Package Case Study
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Fresh pasta maker romances long shelf life (sidebar)

Serving sauce for Sargento
Romance Foods produces filled and unfilled cooked pasta and sauces (above). Packaged pasta goes through a microwave/convection p
Package Case Study
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Fresh pasta maker romances long shelf life

Romance Foods pasteurizes its cooked, packaged pastas using a combination microwave/convection oven to achieve 75-day refrigerated shelf life.
Since new labels and a large plastic cap were made part of the package, the container has much better impact on display. Inset s
Package Case Study
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New look for oyster packs

Induction-sealing is a key element in Minterbrook’s redesigned oyster package. Shelf life is extended, tamper evidence improved, and costs cut.
Package Case Study
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Club stores applaud multipack

When club store managers told Del Monte Foods that they wanted canned fruits and vegetables in multipacks more elegant than the ring carrier arrangement they’d been receiving, Del Monte responded.
Package Case Study
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Pack gains Annie's approval

Annie’s® Homegrown Inc. in September introduced Microwavable Single Servings Mac & Cheese Meals in a “dual pouch” that holds organically grown macaroni in one pouch and powdered cheese sauce in a second, smaller pouch.
Package Case Study
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Prize figures are 'capped'

São Paulo, Brazil-based bottler Ambev takes the winning-cap promo concept to a new level. The company’s 237-mL (7.9-oz) Antarctica-brand guarana beverage bottles have a Pokémon™ figure onboard, contained within the patented, hollow Cap Container from Cap Design Intl.

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