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Package Design

Structural Design

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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
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Non-food flexible packs devour awards

FPA recognizes a multilayer p-s ‘book’ label for cleaners, a plastic header bag, a resealable stand-up pouch, a high-barrier industrial wrap, formable and peelable webs for a medical package, and a CR reclosable bag for pharmaceuticals.
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Technical prowess, flexible style

Two improved package materials, one for cup lidding, one for microwave wrapping, secured Technical Innovation awards in the Flexible Packaging Assn. competition. Printing and Environmental Achievement awards also went to new technologies.
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Diners find film packs ideal for every meal course (sidebar)

Produce packs win two
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Diners find film packs ideal for every meal course

From soups and salads to poultry, foods of all types become winners at the market—and in the 2000 Flexible Packaging Assn. competition.
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Costco bags gravure honors

A bag holding 4 lb of four-cheese ravioli was the Best of Show winner in the recent packaging competition sponsored by the Packaging & Label Gravure Assn.
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Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.
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Dial dispenses foamy hand wash

This month, Dial Corp.’s new Dial Complete Foaming Hand Wash will be available nationwide at retail. The antibacterial liquid formulation combines with a multi-component pump to dispense as a foam.
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Pillsbury: No tear strip waffling

Catering to consumer convenience, Minneapolis-based Pillsbury introduced early this year a new, resealable package for its Hungry Jack Frozen Waffles. The 10-, 16-, and 24-count packs use a resealable tape made from a 3.2-mil polypropylene substrate coated with an FDA-compliant, pressure-sensitive freezer-grade adhesive that resists moisture and is suitable for the freezer.
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Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.
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Packs provide shimmer

Revlon’s new hair treatment line was designed to put the shine back in damaged hair. Housed in equally luminous packaging, the premium line includes nine different products.
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Alberto-Culver's all-natural bottle graphics

In an effort to recover its declining herbal shampoo/conditioner business, Alberto-Culver, maker of Alberto VO5 products, decided to modernize and “naturalize” its outdated bottles.
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Smirnoff Ice refreshes

Already a success in the United Kingdom, Smirnoff Ice from Guinness Bass Import and United Distillers & Vintners, Stamford, CT, began rolling out in February in the United States and Canada. Called an “alco-pop,” the five-percent-proof citrus-flavored malt beverage comes in a 12-oz glass bottle with decorating reminiscent of bottles for Smirnoff’s vodka. The product is being offered exclusively for on-premise consumption in bars, restaurants, pubs and clubs.
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Packaging mirrors free-spirited consumers

In an extensive redesign of its Salon Selectives line, Unilever’s Chicago-based Helene Curtis is appealing to free spirits. The new look has a more stylish, sophisticated, yet approachable feel, says Diggi Thomson, Salon Selectives’ brand director.

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