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Package Design

Structural Design

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Diners find film packs ideal for every meal course

From soups and salads to poultry, foods of all types become winners at the market—and in the 2000 Flexible Packaging Assn. competition.
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Costco bags gravure honors

A bag holding 4 lb of four-cheese ravioli was the Best of Show winner in the recent packaging competition sponsored by the Packaging & Label Gravure Assn.
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Graphic 'Masterpiece'

Masterpiece Fundraising, Hayward, CA, a promoter and supplier for school fund-raising projects, recently added a line of gourmet coffees to its desert-oriented line of food.
Package Case Study
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Dial dispenses foamy hand wash

This month, Dial Corp.’s new Dial Complete Foaming Hand Wash will be available nationwide at retail. The antibacterial liquid formulation combines with a multi-component pump to dispense as a foam.
Package Case Study
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Pillsbury: No tear strip waffling

Catering to consumer convenience, Minneapolis-based Pillsbury introduced early this year a new, resealable package for its Hungry Jack Frozen Waffles. The 10-, 16-, and 24-count packs use a resealable tape made from a 3.2-mil polypropylene substrate coated with an FDA-compliant, pressure-sensitive freezer-grade adhesive that resists moisture and is suitable for the freezer.
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Award-winning design

The 2000 Mobius Advertising Awards’ Best of Show statue went to Sichuan Xialoin Design Co. (Chengdu, Sichuan, China) for its Shuijing Fang Liquor package design.
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Home-style design

A move from the restaurant table to the grocery freezer prompted Boston Market Homestyle Frozen entrée maker Heinz Frozen Food to contact Lipson Alport Glass & Associates (Cincinnati, OH) to design a carton that reinforces home-style ambiance, quality ingredients, and strong appetite appeal.
Package Case Study
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
Package Case Study
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
Package Case Study
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
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Bud holiday bottle: 'Whassup?'

Stepping away from its traditional metallized label, Anheuser-Busch, St. Louis, MO, developed an eye-catching, “no-label” direct-print look for its 2000 Budweiser holiday promotion. The one-quart glass bottle is supplied by Anchor Glass Container (Tampa, FL). It’s decorated with seven-color heat-transfer printing from Avery Dennison’s Decorating Technologies Div. (Framingham, MA).
Package Case Study
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Amboy touts single-serve cheese

Amboy Specialty Foods’ Poucheze is a 3-oz shelf-stable pouch of pourable cheese that provides a foodservice alternative to single-serve cups, larger pouches or #10 cans.
Package Case Study
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Evian's 'Nomad' travels to the U.S.

S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.
Package Case Study
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Two chambers prove better than one

For Schering-Plough HealthCare Products’ new Coppertone® Endless Summer® Sunless Tanning Lotion, new tanning technology required new packaging technology as well.

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