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Package Design

Structural Design

Phillip VanDusen
Column/Opinion
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The sentient side of package design

Philip VanDusen, executive creative director of brand consulting firm Landor Associates, explains how sensory packaging can elevate a brand, making it more likely to be picked up off the shelf.
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Feature Article
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BOPP bag for cat litter delivers shelf appeal, reduces damage

Dissatisfied with damage from its previous paper bags, MFM Industries, Inc. switches to polywoven BOPP bags that add strength and offer market differentiation.
AeroShot Energy image
Feature Article
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Packaging critical for AeroShot Energy launch

Portability, dispensing, and graphics help market air-based energy product, as discussed in this exclusive Q&A.
Fig. 1: Flexibles go big with Scott’s Snap-Pac lawn care
Feature Article
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Session touts the packages of tomorrow, today, plus: 'best-of-show' highlights

Here's your ticket to more than 130 video booth tours, a session on the latest trends, news and day-by-day audio podcast highlights from the editors of Packaging World, including a recap of packaging trends as presented by VP/Chief Editor Pat Reynolds.
Single-dose Tide Pods feature an exclusive three-chamber design containing product formulations that brighten, fight stains, and clean.
Package Case Study
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Top packages take innovation to the next level

Fourth-quarter survey rewards packages in the home and garden market that use advanced technology platforms and facilitate new ways of interacting with products.
News
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Registration opens for 2013 '48 Hour Re-Pack' Student Packaging Design Competition

Student competition that gives entrants 48 hr to design, build, and film a packaging project is now open for registration.
Package Case Study
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Premixed rum cocktails are pleasing in new pouch

Two new varieties of Malibu Rum premixed, ready-to-serve cocktails are introduced in a new pouch format that offers increased functionality.
Berryplus liquid laundry detergent
Feature Article
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Shelf Impact!/Dragon Rouge Q4 2012 Innovation Survey

The following 15 packages were selected as part of Shelf Impact!/Dragon Rouge's fourth quarter 2012 Innovation Survey of packaging. This quarter's survey focused on packaging for home and garden products.
Package Case Study
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Female-targeted energy drink a stunner in slim can

Goddess Energy, Inc. improves the formula for its Flirt Energy Drink, and rolls out the beverage in sleek aluminum can that offers functionality, sustainability.
Secondary packaging is designed to appeal to impulse buyers at the c-store counter.
Package Case Study
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Caffeine shot shakes up energy category

A new aerosolized product provides consumers with a shot of caffeine, vitamins, and natural flavors from a portable, single-use dispensing device.
Package Case Study
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Custom cup for Quaker cues premium product

New Real Medleys fruit and nut oatmeal blends come in a custom cup that uses a paperboard and plastic combination for a contemporary feel, functional performance.
News
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Readers’ picks: Top 10 Packaging World countdown

With just a few exceptions, articles on packaging design—both structural and graphic—were the most popular with readers of packworld.com through the first half of 2012.
Package Case Study
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Custom container brings IHOP experience home

Launch of IHOP at Home syrups requires custom-molded container that presents significant manufacturing challenges in order to replicate the restaurant experience.
AFTER: Squared-up bottle with offset neck is easier to pour and easier to store in the fridge door.
Package Case Study
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The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD

New easier-to-pour, easier-to-store, more supply chain-efficient bottle for SunnyD gallon positions packaging as a value-added asset for both the consumer and brand owner.
Feature Article
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Variety-pack box reveals four 22-oz glass bottles inside

Corrugated four-pack offers market differentiation as well as material and transportation savings for the Craft Brew Alliance.

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