A striking bottle with an even more arresting backstory, a new 500-mL PET package for Forces Sauces, sold in the U.K., cleverly conveys the brand’s mission: to raise money in support of disabled and vulnerable ex-servicemen and women, as well as those currently serving in the military.
Large consumer packaged goods manufacturers are often criticized for not being able to adjust their manufacturing operations quickly enough. But it would appear that Danone, one of the largest producers of yogurt in the world, is capable of adjusting its packaging pretty rapidly when it needs to.
Consumers are delighted when their expectations are rewarded—and exceeded—when purchasing a branded product. So how can packaging be optimized to bring the brand to consumers’ attention, sell them, and deliver more than expected?