Package Design

Structural Design

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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
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'Euro' styling enhances hex cartons

In March ’01, Hagensborg Food Corp., Kent, WA, introduced Truffles To Go, a 5.4-oz hexagonal carton of all-natural, individually wrapped truffles.
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
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Packets add spice to pork packs

Farmland Foods, Inc., Kansas City, MO, introduced case-ready Extra Tender Fresh Pork in random-weight vacuum packs earlier this year. Each pack contains a ½-oz seasoning packet to promote a custom, do-it-yourself approach to seasoning.
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
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Catering to convenience (sidebar)

Other winners
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MAP for cooked ground beef

Inspired by bagged salad mixes, Farmland National Beef of Kansas City, MO, has launched three seasoned varieties of fully cooked ground beef in zippered bags with a 30-day refrigerated shelf life.
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Holographics provide sweet rewards

Whether it’s winning accolades from consumers or from two of Canada’s prestigious National Packaging Competition awards, the packaging for Cadbury Crunchie and Crispy Crunch candy bars keeps shining.
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Spalding's 'outrageous metal' box

XFL footballs from Spalding Sports Worldwide, Inc., kick up a notch the on-shelf presence of pigskin packaging. The Chicopee, MA, sporting goods company introduced a seven-item line of XFL footballs in late ’00, ahead of the league’s February debut.
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Beverage shines in metallic label

Though the metallized biaxially oriented polypropylene labels chosen by Energy Brands for its new 32-oz Glacéau Fruitwater cost more than paper versions, J.
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Allergan's bottle is a real eye opener

Allergan, an Irvine, CA-based global health care company that specializes in eye care and pharmaceutical products, has repackaged its Complete-brand multipurpose solution for soft contact lenses in a dramatically different way.
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Combo packets go on display

Portion Pac Inc. (PPI), Mason, OH, introduced in September ’00 shelf display units of its “Squeezers” PB&J packets. Designed graphically and structurally by The Marlin Co.
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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
A maintenance worker places the new Smart Sac Stand-up Pouch inside the Smart Box containing unit for proportioning and dispensi
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Company gets 'smart' with flexibles

A specially designed stand-up pouch helps this manufacturer of cleaning chemicals provide consumers with greater convenience and efficiency.

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PACKAGE DESIGN/DEVELOPMENT
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