P& G's Torengos brand identity was created by Cincinnati-based international design consultancy Libby Perszyk Kathman. A first in the salted snack category, the new packaging shape with a handy resalable lid fits the chips to help keep them whole and unbroken.
Diamond Packaging (Rochester, NY) has introduced Design Relief™ cartons that address FDA-mandated OTC labeling requirements. One design features a foldout panel that is normally fastened to the carton exterior to promote brand identity, but can be easily opened by consumers.
The graphics design for the much anticipated mid-November debut of Microsoft's Xbox game console strikes a balance for hard-core gamers and mainstream consumers. After soliciting concepts from several firms, Redmond, WA-based Microsoft awarded the design work to SBI and Company (Salt Lake City, UT).