Package Design

Structural Design

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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
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Package Case Study
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Packets add spice to pork packs

Farmland Foods, Inc., Kansas City, MO, introduced case-ready Extra Tender Fresh Pork in random-weight vacuum packs earlier this year. Each pack contains a ½-oz seasoning packet to promote a custom, do-it-yourself approach to seasoning.
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.
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Contoured bottle 'clearly' fits

In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.
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MAP for cooked ground beef

Inspired by bagged salad mixes, Farmland National Beef of Kansas City, MO, has launched three seasoned varieties of fully cooked ground beef in zippered bags with a 30-day refrigerated shelf life.
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Holographics provide sweet rewards

Whether it’s winning accolades from consumers or from two of Canada’s prestigious National Packaging Competition awards, the packaging for Cadbury Crunchie and Crispy Crunch candy bars keeps shining.
Package Case Study
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Spalding's 'outrageous metal' box

XFL footballs from Spalding Sports Worldwide, Inc., kick up a notch the on-shelf presence of pigskin packaging. The Chicopee, MA, sporting goods company introduced a seven-item line of XFL footballs in late ’00, ahead of the league’s February debut.
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Beverage shines in metallic label

Though the metallized biaxially oriented polypropylene labels chosen by Energy Brands for its new 32-oz Glacéau Fruitwater cost more than paper versions, J.
Package Case Study
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Allergan's bottle is a real eye opener

Allergan, an Irvine, CA-based global health care company that specializes in eye care and pharmaceutical products, has repackaged its Complete-brand multipurpose solution for soft contact lenses in a dramatically different way.
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Combo packets go on display

Portion Pac Inc. (PPI), Mason, OH, introduced in September ’00 shelf display units of its “Squeezers” PB&J packets. Designed graphically and structurally by The Marlin Co.
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Wine labels reflect high quality

The Robert Mondavi Winery, maker of premium Chilean wines Caliterra and Arboleda, wants its customers to know they are drinking a quality wine—even before they uncork the bottle.
A maintenance worker places the new Smart Sac Stand-up Pouch inside the Smart Box containing unit for proportioning and dispensi
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Company gets 'smart' with flexibles

A specially designed stand-up pouch helps this manufacturer of cleaning chemicals provide consumers with greater convenience and efficiency.
Package Case Study
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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
Package Case Study
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Heinz speeds oval container to market (sidebar)

Heinz ‘Pounces’ on resealable pouch

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