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Package Design

Structural Design

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Heinz speeds oval container to market

Heinz Pet Snacks’ new Savory Bites dog snacks, packed in a tall oval container, epitomize the company’s new speed-to-market initiative.
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Heinz speeds oval container to market (sidebar)

Heinz ‘Pounces’ on resealable pouch
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Redesign spices up seasoning's image

By switching from glass jars, the traditional vehicle for spices, to a 300x200 composite can from Sonoco (Hartsville, SC), Restaurant LuLu in San Francisco was able to project a more upscale image for its spices.
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Limited 'edition,' unlimited help

Distiller and importer David Sherman Corp. often relies on distributors like Saxco to help create packaging for new products. Premium, hand-packaged bourbon is no exception.
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Richards Packaging wins for combo pack

An unusual two-chamber bottle for Diamond Magic Chemical Ltd., Brampton, Ontario, Canada, won Best of Show in the annual packaging competition of the National Assn. of Container Distributors (Philadelphia, PA). Winning distributor is Richards Packaging (Brampton, Ontario, Canada).
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Cap combines clarity and barrier

Special ingredients give Eleganzza lipstick extended-wear properties. Only a cap molded of the right copolyester can protect those ingredients yet still allow lipstick colors to shine through.
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WPO lauds 'Dream Steam'

The “best-of-show” President’s Award in the WorldStar 2000 packaging competition, sponsored by the World Packaging Organisation, went to a concept known as “Dream Steam.” Developed by flexible film converter Wipf AG (Volketswil, Switzerland) and food R&D company Creative New Food (Eglisau, Switzerland), Dream Steam is a three-component package that makes it possible to combine fresh vegetables and a fresh protein—meat, fish, or poultry—in one cook-in container.
Package Case Study
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Dole debuts in barrier-coated bottles

The distribution power of Pepsi and the brand recognition of Dole combine in single-serve juices in barrier-coated 16-oz bottles for a line of nine natural fruit flavors developed through the Tropicana Division of PepsiCo, Purchase, NY.
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PET carafe shakes up NFC juice category

This month, Atlanta-based Coca-Cola’s Minute Maid Co. will launch Simply Orange not-from-concentrate (NFC) premium juice in a distinctive 1.75-L carafe made of polyethylene terephthalate.
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Contoured bottle 'clearly' fits

In April, Clearly Canadian Beverage and Reebok Intl. unveiled Reebok Fitness Water in a compelling contoured bottle.
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MAP for cooked ground beef

Inspired by bagged salad mixes, Farmland National Beef of Kansas City, MO, has launched three seasoned varieties of fully cooked ground beef in zippered bags with a 30-day refrigerated shelf life.
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.
Package Case Study
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Spalding pumps up b-ball packaging

Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
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Sporty pouch a U.S. first

Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.

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