Package Design

Structural Design

News
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Brand identity, design leverage

P& G's Torengos brand identity was created by Cincinnati-based international design consultancy Libby Perszyk Kathman. A first in the salted snack category, the new packaging shape with a handy resalable lid fits the chips to help keep them whole and unbroken.
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Materials Product Brief
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Diamond Packaging: Materials: OTC compliant cartons

Diamond Packaging (Rochester, NY) has introduced Design Relief™ cartons that address FDA-mandated OTC labeling requirements. One design features a foldout panel that is normally fastened to the carton exterior to promote brand identity, but can be easily opened by consumers.
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Xbox box has 'game'

The graphics design for the much anticipated mid-November debut of Microsoft's Xbox game console strikes a balance for hard-core gamers and mainstream consumers. After soliciting concepts from several firms, Redmond, WA-based Microsoft awarded the design work to SBI and Company (Salt Lake City, UT).
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NECCO mints in a snap

New high-intensity Ultra mints from NECCO (New England Confectionery Co.) reached national retail stores in June packed in a 4 1/2-oz, 1.4-mil polypropylene bag with a laminated cast PP snap closure.
Household chemical category: gold to Twin City Bottle (Minneapolis, MN) and The Caldrea Co. for a bottle and closure for home ca
Package Case Study
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Other NACD winners

Listed below are the NACD winners in the other six categories.
Package Case Study
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Top Oil counters with 'Super' decoration

As this issue goes to press, Asian automotive distributors are beginning to sell a new motor oil line armed with special front-and-back bottle decorations that fight counterfeiting.
Package Case Study
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Reinventing the old-fashioned root beer barrel

Turning to roots that stretch back to 1937, beverage manufacturer Briar’s USA, North Brunswick, NJ, has designed an old-fashioned package for its Pure Cane Sugar soft drinks.
Package Case Study
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'Euro' styling enhances hex cartons

In March ’01, Hagensborg Food Corp., Kent, WA, introduced Truffles To Go, a 5.4-oz hexagonal carton of all-natural, individually wrapped truffles.
Package Case Study
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Graphics inspired by Dutch master

Once San Francisco-based Skyy Vodka founder Maurice Kanbar perfected his decadent Dutch chocolate cream liqueur, it was only a matter of time before he created an appropriate package.
Package Case Study
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Packets add spice to pork packs

Farmland Foods, Inc., Kansas City, MO, introduced case-ready Extra Tender Fresh Pork in random-weight vacuum packs earlier this year. Each pack contains a ½-oz seasoning packet to promote a custom, do-it-yourself approach to seasoning.
Package Case Study
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Marinade bottle delivers

Liquid marinades in 15 shelf-stable flavors from Excalibur Seasoning Co. Ltd., Pekin, IL, were repackaged earlier this year from an 86-oz bottle with pump dispenser to a 64-oz high-density polyethylene “Tip-N-Pour” container.
Package Case Study
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From gabletop to plastic

Both Nestlé USA and Hershey Foods used the Food Marketing Institute 2001 show as a platform to promote plastic containers that replace gabletop cartons.
Package Case Study
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Catering to convenience (sidebar)

Other winners
A hole in the paperboard sleeve exposes the one-way valve so that internal gas pressure created by the respiring vegetables can
Package Case Study
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Dream Steam comes to the U.S.

Food science joins plastic packaging technology in a new MAP package that lets consumers cook a fresh gourmet meal in minutes.
The redesigned package (right) is considerably shorter than its precedessor. (left).
Package Case Study
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Machines and materials click at Superior

A redesigned vinyl clamshell at Superior Communications looks better and costs less. Customized automatic sealing equipment completes the picture.

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