Package Design

Structural Design

In a typical package design management model, marketing is in control, but
design and visual brand expression are an afterthough
News
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The high cost of saving money

Package design management cuts that threaten to undermine the value of design as a corporate asset.
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The authors.
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Marketing to Brand China

“Made in China” appears on virtually everything we buy these days, from underwear to vacuum cleaners to heavy-duty machinery.
Feature Article
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Optimizing paperboard's value equation

Research shows that the best packages engage consumers as both shoppers and product users while helping retailers build their bottom line.
News
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Achieving consumer-driven packaging innovation

Great packaging comes from understanding consumers’ unarticulated needs, says Paul Baker, manager of packaging innovation at Masterfoods USA.
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Why so little RFID progress in pharma?

If the use of RFID technology makes sense anywhere in the field of packaging—and I believe it makes a lot of sense in a great many places—the one place where it should be recognized as an obvious problem solver is in drug packaging.
Winner - Beverage Cartons
Package Case Study
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Gold award winners (sidebar)

Beverage CartonsElijah Craig Single Barrel Aged 18 YearsManufacturer: TPC Printing and PackagingCustomer: Heaven Hill DistilleriesBeverage CarriersMartini BellissimaManufacturer: Rock-Tenn Co.
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Connect on the "I" level for brand success

Today’s successful package designer/brand strategist faces a much more difficult job than a decade ago.
Feature Article
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How to maintain brand relevancy with the target audience

Brand identity consultants often position a single product or new product line. When the product is new, brand identity and image must be created from scratch.
Film-laminated paperboard cartons for two Procter & Gamble dry detergent brands offer examples of the shelf "pop" that 
store ma
Feature Article
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On paper, a world of opportunity

The consensus view is paperboard is hardly old-fashioned. But both consumers and retailers believe it can do far more to intensify the visual theater, clarify the price-value relationship with the product, and improve security.
Package Case Study
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Award-winning design

Libby Perszyk Kathman recently won an award given by the London International Advertising Award (LIAA) committee for its work on RCA’s Ultimate Performance Cables.
Package Case Study
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FPA Silver Award winners

Winners of Silver Awards in the Flexible Packaging Assn.'s 2005 Achievement Awards...
Materials Product Brief
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Tray-Pak Corporation: Functional brand packaging

Now available from Tray-Pak is Fusion-Pak, a packaging platform that combines the graphic production capabilities of board with the strength and design flexibility of thermoformed plastic.
A key club-store packaging rule is to have pallets with 360-degree display that catches the shopper's attention from any side. P
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Club stores stay 'hot' with packaging a key to sales

Recent developments focus on the effective use of display pallets and new ways of reining in costs. It’s a singular outlook on “shelf impact.”
An icon dominates graphics on packaging for the Microsoft Office: Mac line from Microsoft. The icon was developed for an earlier
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'Best-Practice' Techniques Deliver Shelf Impact

Here are five packaging strategies used today to help create the product-to-shopper connection that drives brand sales.
Feet on a mock clamshell blister for the Crayola Color Wonder Activity kit allow it to stand up on the store shelf. The retailer
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Finger paint kit 'stands up' at retailer's command (sidebar)

Not only do packagers have to develop packages for specific distribution channels. Increasingly, they have to develop packages for specific retailers.

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